The failure to secure full participant cooperation for a study.
What is sampling?
100
Will tend to decrease participant motivation.
What is Competing activities?
100
An intercept interview is most likely to occur here.
What is the mall?
200
Refers to the ratio of potential contacts that were never reached to all potential contacts.
What is noncontact?
200
Communication data collection is typically the lowest-cost option.
What is self-administered?
200
Interviewer error
What is the falsification of answers?
200
The tendency for respondents to give answers that are perceived as being socially desirable, whether or not the answers are truthful.
What is social desirability responding?
200
When a computer-administered telephone survey is capable of recognizing and recording a wide range of verbal responses.
What is voice recognition?
300
The ratio of participants who decline the interview to all eligible contacts.
What is refusal?
300
An instrument completed by the participant without additional contact with an interviewer beyond the initial delivery of the instrument.
What is self-administered questionnaire?
300
Interviewer summarizes or interprets participant answers.
What is data entry?
300
The tendency for respondents to be agreeable.
What is acquiescence?
300
Computer-administered telephone surveys that can recognize yes and no answers spoken by respondents.
What is voice recognition?
400
Personal interviewing with computer-sequenced questions capable of employing visualization techniques.
What is computer-assisted personal interviewing?
400
Sample accessibility is generally maximized.
What is mail?
400
Occurs when the responses of participants differ in some systematic way from the responses of nonparticipants.
What is a nonresponse error?
400
The respondents' perceptions that the interviewer will not be able to discern their identity.
What is perception of anonymity?
400
NOT a reason for the growth on the Internet.
What is ease of providing monetary incentives?
500
Term used to describe the act of surveying prospects or customers who have given permission for such engagement.
What is permission surveying?
500
Type of telephone calls forbidden for individuals participating in the national Do Not Call registry.
What is telemarketing?
500
In a telephone survey one question asks participants whether they have donated money to the American Red Cross following the recent flood and fire loss disasters.
What is social desirability bias?
500
One rule of thumb is that participants should be able to answer the questions in a self-administered survey in this time.
What is 10 minutes?
500
When a participant does not know the answer to a survey question, but there isn't a "Don't Know" response option offered.