rise and fall!
This Finnish phone company went from market leader to almost nothing in just a few years.
Nokia
The first adaptive ability is to read and act on these from the environment.
Signals
This search company updates ad positions in split-seconds without human decision makers.
Traditional strategy assumes the world is stable and _____.
Predictable
This streaming company has no vacation policy and doesn't track hours.
Netflix
This music streaming service disrupted the traditional record industry and changed how people consume music.
The second ability is to do this rapidly and frequently with new ideas.
Experiment
This UK grocery store makes money by selling customer data insights to other companies.
Tesco
New strategy focuses on learning how to do _____ things.
New
This grocery chain lets team leaders, not headquarters, decide what to stock.
Whole foods
Nokia lost to Apple and Google because they had better _____, not better devices.
Ecosystems
The third ability is to manage complex systems with multiple _____
Companies
This furniture company makes more money from malls than furniture in Russia.
Ikea
Traditional approaches to strategy assume this type of world, which no longer exists in today's business environment.
Relatively stable and predictable
This network company created councils and boards to enter 30 new markets.
Cisco
This video company with thousands of stores was killed by Netflix.
Blockbuster
The fourth ability is to _____ employees and partners to adapt quickly.
Mobilise
This consumer goods company can create design mock-ups in hours instead of weeks.
P&G
Companies must now be really good at learning how to do these instead of just being good at doing one particular thing.
New things
This software company gives awards for intelligent failures.
Intuit
Nokia held this percentage of smartphone market share in 2007 before losing to ecosystem competitors.
50%
Adaptive companies create environments that encourage knowledge flow, diversity, autonomy, risk taking, sharing, and this quality on which adaptation thrives.
Flexibility
This retailer's rich databases and analytical capabilities produce direct revenue by allowing other enterprises to access its technologies and insights for a fee.
Tesco
The article says the spoils go to the _____, not the biggest.
This company launched the failed "rockyourrefund.com" marketing campaign in 2005, and when it flopped, the marketing team won an award from company chairman
Intuit