Platform Probes
Short, entertaining videos, usually with music that live exclusively on Facebook & Instagram.
What are Reels?
An action you can take when writing a social post that allows you to mention and incorporate another organization.
What is tagging?
You receive a negative comment on a social media post saying, "This school stinks!" You react by doing this...
What is hide comment?
NOTE: You can always hide inappropriate comments but only hide negative comments if they are untrue, not asking a question, or specifically attack a student or staff member.
True or False?
One student in this picture is a Do Not Photo student. I can put an emoji over their face and post the picture.
False. We cannot post any photos online of Do Not Photo students and we do not cover students faces with emojis. One can either crop the student out entirely or post a different photo where they aren't shown.
This platform should only be used for high school athletic updates and achievement.
What is X?
When the district Facebook page tags you in a post, this is the best way to boost engagement.
What is repost?
A spammer has commented a link to buy school merch or watch a live sporting event on 10 of your school's posts. You react by doing this:
True or False?
I can use any music I want to in videos and post them online.
False. Music is copywritten, therefore you can only use the music that is pre-loaded on Facebook/Instagram because those songs have been cleared and can be legally used.
NOTE: If you use copywritten music, your video will most likely be removed from social media by that platform!
The tool/website that allows you to manage Facebook & Instagram simultaneously.
What is Meta Business Suite?
This type of media has the highest change of getting engagement (likes, comments, shares, follows).
What is video?
Your StuCo is making tiktoks highlighting sporting events, spirit weeks and campus activities. You react by doing this:
True or False?
I can post three times in a single day!
True! We recommend posting up to three times per day to increase engagement and reach.
This platform is primarily used by the 70% of district residents that do not have school-aged children.
What is Nextdoor?
If you have an upcoming event and want a good turnout, you will start communicating the event on social media this far in advance and this frequently.
What is at least a month in advance and at least weekly?
An upset parent comments under one of your school's posts with a video of a student being bullied. You react by doing this:
What is hide the comment and contact the parent directly?
NOTE: We do not hide the comment to hide the incident, rather, to protect the students' privacy. Following up is crucial to ensuring the issue is not only resolved with the family and students involved but also to ensure the parent does not continue negative online behavior.
True or False?
It's a good idea to post late at night, it'll get seen in the morning.
False. It's important to maintain consistency in communication. If you post at an "off-peak" time, your post may be pushed downward by the algorithm.