S
What does the “S” in SWOT stand for?
Strength
What does the “W” in SWOT stand for?
Weaknesses
What does the “O” in SWOT stand for?
Opportunities
What does the “T” in SWOT stand for?
Threats
Strengths are ______ factors that give a company an advantage.
Internal
Weaknesses are ______ factors that limit performance.
Internal
Opportunities are ______ factors that a company can take advantage of.
External
Threats are ______ factors that could harm a business.
external
What company’s mascot is a talking gecko?
GEICO
Give one example of a strength a sports team might have.
Strong fan base, good location, star players, loyal sponsors, etc.
Give one example of a weakness a business might face.
Poor customer service, outdated technology, high costs, etc.
Give an example of an opportunity for a fast-food chain.
New health trends, new market locations, delivery apps, etc.
Give an example of a common threat in business.
Competition, economic downturns, changing regulations, etc.
Which company was founded in a Harvard dorm room?
Why is brand reputation considered a strength?
It builds trust and attracts customers.
How might a company turn a weakness into a strength?
By improving or investing in that area (e.g., upgrading equipment).
How can new technology be an opportunity?
It can help businesses reach customers more efficiently or reduce costs.
How could a company prepare for a potential threat?
By developing a risk management or contingency plan.
What car company’s logo is a silver star inside a circle?
Mercedes
How can identifying strengths help in marketing strategy?
Allows businesses to leverage advantages to create effective campaigns.
Why is it important to be honest when identifying weaknesses?
It helps businesses address real issues and improve performance.
Why should companies constantly scan for opportunities?
Because the external environment changes and can create new chances for growth.
Why is understanding threats important for strategy planning?
It allows companies to anticipate challenges and stay competitive.
What global tech company’s name means “three stars” in Korean?
Samsung