Internal vs. External
Company Analysis
Scanning the Environment
The 3 Cs and the 4 Ps
FUN
100

This assessment lists and analyzes a company's strengths and weaknesses, including the surrounding opportunities and threats

SWOT analysis

100

This internal review includes looking at staff, finances, production capabilities, and each aspect of the marketing mix.

Company Analysis

100

Companies must constantly scan the external environment for these two factors.

Opportunities and Threats

100

This analysis studies customers buying habits, seeking insight into product offerings and pricing by asking who, when, and how much they buy.

Customer Analysis

100

What is a group of flamingos called?

flamboyance 

200

Strengths and weaknesses are classified as this type of factor that affects a business’s operation.

Internal 

200

This is a summary of the aims and values of a company, which the staff should be following.

Mission statement 

200

The supply chain is listed as an example of these potential external difficulties.

Obstacle

200

Company Analysis, Customer Analysis, and Competition Analysis are collectively known by these two characters.

The Three Cs

200

Which blood type is known as the universal donor?

O negative 

300

This component represents events happening in the future that will improve your strengths or decrease your weaknesses.

Opportunities

300

Asking if a company has been profitable and if they have enough financial resources to achieve their goals fall under these questions.

Financial 

300

Knowing competitors are going out of business or that the economy is strong can provide a company with these.

Opportunities 

300

This analysis compares a company’s strengths and weaknesses to those of their competitors, including assessing market share.

Competitive Position

300

What is the only type of bird that can fly backwards?

hummingbird 

400

This component represents events in your life that could threaten your strengths and add on to your weaknesses.

Threats

400

Questions concerning the quality of the staff, effectiveness of the sales team, and amount of training are categorized her

Staff-Related Questions

400

This type of external factor, along with decreasing amounts of natural resources, is listed as a potential threat.

Legal issues

400


Product, Price, Place, and Promotion make up this critical aspect reviewed during Company Analysis.

The Marketing Mix (or 4 Ps)

400

Which electronic duo is known for hits like "Get Lucky"?

Daft Punk 

500

When planning a SWOT, Low profit is listed as an example of this specific type of internal factor.

Weakness

500

Asking what percentage of sales come from products that are five years or older falls under this category of internal review.

Production capabilities question 

500

Companies must constantly scan this for opportunities and threats.

external environment 

500

Asking whether a company easily reaches its customers and how it distributes its product relates to this specific P.

Place 

500

What is the only letter not used in any US state name?

Q