SWTHZ 101
What does SWTHZ stand for?
SweatHouz
How much is an intro session?
$40
How many steps are there in the SWTHZ intro process?
5
What is the optimal sauna temperature range at SweatHouz?
140°F – 175°F
What’s one way to deliver “white glove” service?
Use client names, anticipate needs, provide little touches
What are the 3 main amenities found in each suite?
What are the three main membership tiers offered at SweatHouz?
4x a month, 8x a month, and unlimited
What is the goal of Step 1: Meet & Greet?
Build rapport and make a strong first impression
How long should someone cold plunge per week?
11 minutes total, 3-5 mins per session
What’s one of the “Simple Truths of Service”?
Everyone and every little detail can and will make a difference.
What is the purpose of deliberate heat and cold exposure?
To enhance physical and mental health
What’s the cost of a Plus One session?
$30
Name the 3 types of intro "buckets."
Relax (mental), Do More (healthspan), Recover (physical)
What does brown fat do in the body?
Generates heat through thermogenesis and burns fat
What percentage of intros should convert to a membership or pack?
30%
What’s the difference between infrared and steam saunas?
Infrared heats the body directly with dry air; steam heats the air with humid air
What is the price of an Unlimited membership?
$289
What’s the assumptive closing line used at the end of an intro?
"Shall we get you started with your cc on file?"
What hormone increases during sauna use and improves mood?
Dopamine
What are the two primary ways the body maintains homeostasis in temperature regulation?
Thermoregulation and hypothalamic control
Who determines a studio's pricing tier and based on what?
Corporate- based on marketing data.
Why is it important to identify which intro bucket someone falls into?
So you can align benefits and prescribe the best membership or pack
What physiological effect does cold exposure have on blood vessels?