The Golden Circle
This is the core concept of Simon Sinek’s “Start With Why”.
What is The Golden Circle?
This is the type of leaders who start with the end result in mind.
Who are inspiring leaders?
This is the short-term solution that most businesses use to attract customers.
What is manipulation?
This is the first chapter of “Start With Why”.
What is “Assume You Know”?
This is the tenth chapter of “Start With Why”.
What is “Communication is about Listening”?
These are the three parts of The Golden Circle.
What are Why, How, and What?
This is what inspiring leaders communicate first.
What is Why?
These are the two ways to attract customers according to Sinek.
What are inspiring the carrots or manipulating the sticks?
This is what looking at the bigger picture can shape according to Sinek.
What is your behavior towards driving long-term results?
This is what communication is about according to Sinek.
What is listening?
This part of The Golden Circle is about your purpose.
What is Why?
This is the key idea of Simon Sinek’s mantra.
What is “People don’t buy what you do, they buy why you do it”?
This is the impact of continuing too far down the path of manipulation.
What is impacting long-term profitability?
This is the metaphor for leadership used in the first chapter.
What is the comparison between American and Japanese car factories?
This is what happens when Why goes fuzzy.
What is poor communication?
This part of The Golden Circle explains how something is different or better.
What is How?
This is the best resource for any business according to Simon Sinek.
What are excited employees?
This is the alternative to manipulation revealed in chapter three.
What is inspiration?
These are the two types of leaders discussed in the first chapter.
Who are those who decide to manipulate to get to the end result, and those who start with the end result in mind?
This is the key to effective communication according to Sinek.
What is starting with Why?
This part of The Golden Circle is what every company knows and tells people about first.
What is What?
These leaders understand that emotions trump reason every time.
Who are inspiring leaders? e.g. Martin Luther King, Bill Gates, Steve Jobs, The Wright Brothers, and Steve Kelleher.
This is the type of leaders who decide to manipulate to get to the end result.
Who are manipulative leaders?
This is the impact of the assumptions we make according to Sinek.
What is shaping our actions?
This is the result of effective communication.
What is inspiring others?