SYRUP
The Heart of Syrup, our values are…
Love, Create, Steward, Engage
Name the 6 Go-to-Market Motion Types
Inbound, Outbound, Event-Led, Partner-Led, Product-Led, Community-Led
BONUS: 2x if you got all 6
Define ROI, LTI and KPI
Return on investment
Lifetime Value
Key Performance Indicators
BONUS: 2x if you got all 3
This client created the only digital mortgage exchange...
MAXEX
Who on our team has the Discernment genius?
Jason & Benj
Our Core Purpose is...
We exist to grow B2B companies in revenue and maturity.
Outbound Motion consists of…
Target Account Outreach
S+M orchestrated 1:1 messages, advertising, SDRs, content hubs
Name two types of behavioral data measured for email…
Opens, clicks, downloads
Site traffic from email
This client's target audience includes OEMs, lenders, and dealers...
Black Book
What was the name of our business BEFORE it became Syrup?
Eyespeak
We are the only...
Objectives-based marketing agency that grows B2B companies.
Inbound Motion consists of…
Content marketing driving conversion channels
Paid, Organic, Social, Email
The 4 components of website health score includes (based on web.dev)…
Performance, Accessibility, Best Practices, SEO
BONUS: 2x if you got all 4
This client focuses their LinkedIn paid strategy on two audiences - WFM and Operations...
Intradiem
Who's the older brother? Benj or Lars?
Benj
Name our 5 2024 Business Goals
Hit 100% Recurring Revenue
Improve LTV by 20% YoY
15 New Opportunities Achieved
<15% Churn
60 Speak n Shakes
BONUS: 2x if you got all 5
Best practices for cultivating Strategic Partnership relationships (Partner-led motion)…
Relationship building - meetings, lunches, coffees
Leveraging Common Marketing Tactics - targeted campaigns, remarketing, personalized direct mail
Affinity or Co-Branding - joint effort for high-value content, co-host event
Why do we write blog content?
Help rank in Google search (SEO)
Provide valuable content to our target audience
Prototyping, mechanical engineering, CAD and design are all skills for this client...
Kickr Design
Who is our paid media freelancer?
Mary McPartlan
Name the 6 Geniuses
Wonder, Invention, Discernment, Galvanizing, Enablement, Tenacity
BONUS: 2x if you got all 6
The name of the game for GTM…
Know where deals come from…and where they don’t.
Optimize your S+M efforts
Treat new motions as tests/R&D
Out with the TAM (Total Addressable/Available Market), in with the TRM, which is…
Total Relevant Market: focus on the right industries and segments where you can grow the most.
Why? A 2-3x pipeline, built with high-quality buyers using your TRM & ICP instead of a 5x pipeline based on TAM, is key to efficient growth, requiring less marketing spend.
List all of our clients with Marketing Services.
Black Book
Crowns
Handler
Intradiem
MAXEX
IDR
IDR Healthcare
McMillian & Associates
Kickr Design
***BONUS*** x2 if you got all 9
How old is Syrup?
20 YEARS!!!