Google Ads History
Until 2019, this metric measured where ads were being placed
Average Position
This loud brash T-Mobile CEO led the company from 2012 to 2020
John Legere
She is the pioneer of paid search at T-Mobile
Katrina Chan
Required trainings from T-Mobile are done in this platform
Magenta U
This LOB offers blazing fast speeds in some markets
HINT Fiber
Putting a plus symbol in front of keywords was this match type
Broad Match Modifer
This is the real name of our T-Mobile CEO
Gary Michael Sievert
This person worked at AOL for 19 years before joining T-Mobile
Mario Hoo
Apple legal requests are submitted through this platform
Apple Meeting Room
Dakota saved this company millions of dollars by beating out this test
Centerfield
Until 2017 when Google sunset this, a standard text ad is made up of these elements
One headline and two short description lines
This company tried to buy T-Mobile in 2011
AT&T
These are the current paid search team members who changed their names in their email alias
Nate (Nathan), Nick (Nicholas) and Taylor (Robert)
You must use this app to authenticate your logins at T-Mobile (i.e Workday)
Microsoft Authenticator
aPSV is an acronym for this former conversion goal for Metro
Active prospect site visitor
This is the year Google Ads first started
2000
This T-Mobile executive is responsible for starting the Un-carrier movement
Mike Sievert
This person teaches part time as a digital marketing professor at UW
Jose Bedregal
This is where you request PTO
UKG Dimensions
This is where we input our tracking in SA360 for Demand Gen Campaigns
Final URL Suffix
In 2007, Google acquired this company to better manage search and display ads in one place
DoubleClick
T-Mobile US was originally founded as this name
VoiceStream Wireless PCS
This senior member of Digital Media org started their career in politics
Evan Barocas
Channel and creative strategies are found in MISD's which is an acronym for what
Marketing Initiative Strategy Doc
Which current LOB is not managed by this team?
Assurance Wireless