UT Tactics
This tactic requires a digitally altered product
What is Misleading Product?
True or False- If I have an image containing 3 products of the same brand I can tag for 3 or more branded products in one image
What is False
What is Disguised thumbnail
True or False- UT MLEC does not require a tactic on the ad, the fblp, and the offsite
False
What is the only thing that can be tagged as clickbait for a UT Tactic
What is withholding info
This tactic can be used if the Page name or URL has a generic product name AND name or ads contain related sale terms
What is Generic Advertiser Name
This tactic contains products that claim to have magical amulets that claim to heal, fix, solve multiple different problems related to wealth, lovelife, and health
What is Unsub claim
True or False Containing only an Email address counts as contact info
False
This tactic can be used when a LP requires download or subscription to access promoted content
LP Collects User Info
Give me 2 possible scenarios where Steep price discount can be tagged
What is 70% price discount
What is BOGO
What is offering almost free pricing (less than 5 usd)
Give me 3 categories that the actor tactic before and after covers
The 3 categories that falls under Urgency tactic
Store closing
Limited time promotion
Scarcity
What are 3 things required in order to tag for Misleading Product
What is Digitally altered imagery, well known brand/organization/person, self design merchandise website, he admin/billing country is Brazil, India, Vietnam, Indonesia or Philippines
Give one exception when tagging for billing country currency mismatch
What is if
The 2 types of obfuscation we can tag for.
Image obfuscation, Text obfuscation
The 4 ad tactics that can be tagged for UT MLEC
Low price
Urgency
Perceived quality
Endorsement suggesting
This tactic can be used when the LP's original content is minimal and often in the form of articles, quizzes, advertorials, lists, galleries, or videos that require multiple click through to access advertised content
What is Clickbait and Sensationalist Language (LP)
List 2 scenarios which falls under the Fake LP information tactic
What is
Fake product timer
Fake countdown timer
Fake social media logo
No contact details
Pop up reviews/sale notifications
Missing functionality
Fake trust seals
List 2 categories that can fall under clickbait for actor tacitcs
Perceived quality
3 signals that fall under the oflp tactic multiple fake signals