Ai & Marketing
Name 3 Ai Tools marketers commonly use.
ChatGPT, Claude, Grok, Perplexity, DeepSeek, Midjourney, Gemini, + more
What are the first 3 seconds of a video ad called? (also the first 2 sentences of copywriting)
The Hook.
A client says, "The ads worked too well, we're overwhelmed." What kind of problem is this?
A good problem!
What does CTR stand for?
Click-Through Rate
What company started as a DVD-by-mail service?
Netflix!
What does "prompt engineering" mean?
Writing instructions to guide an ai model to give better outputs.
Name one reason a creative can fatigue.
Audience has seen it too many times.
Seasonal offer.
Frequency increases.
Declining engagement.
What's the most dangerous phrase in marketing?
We don't know our target audience.
What campaign objective is designed to get the most purchases?
Sales
What does split-testing compare?
Two variations to see which performs better.
Ai can replace the need for strategy. True or False
False.
What usually beats features in ad copy?
Benefits/outcomes.
A client says, "Can we change our logo & make the logo bigger?" and/or "Lets change all of our lead forms."
"Sure, expect an invoice promptly" or "It depends on the strategy, but we can look into this." lol
True or False: ROAS >5 = profitable campaign. ROAS<5= bad campaign. & Why or Why not?
False.
You must consider margins, fulfillment, overhead, etc.
What does GEO stand for?
Generative Engine Optimization.
Optimizing to be recommended by Ai models.