ABM Goals
This key number is our yearly goal for target account revenue.
What is $500,000?
Organize efforts to continue to serve and grow our Higher-Ed accounts.
What is team banker?
Honk honk! This goose-fronted company provides insurance to both individuals and businesses.
What is Aflac?
Using this strategy, teams collaborate to create personalized buying experiences for a mutually-identified set of high-value accounts.
What is account based marketing?
Pie, Pie, Pie!
Who is Adam Rubinstein?
This pointed structure helps PollEvians align daily projects to the company-wide objectives and mission.
What is the Pyramid of Clarity?
The accounts in this team exist in industries where we have demonstrated success but do not have a ton of recent active usage, or a current managed contract.
What is team industry?
Not to be confused with Jo Bennett's printer company in the hit sitcom The Office, this organization is a software and technology company that powers the global travel industry.
What is Sabre?
This set of characteristics describes the enterprise accounts most likely to buy and use Poll Everywhere.
What is ideal customer profile?
Cupcakes, not cake.
Who is Renae Lewis?
Make presentations more inclusive.
What is our mission?
Increase current engagement and spend of target managed accounts to get to $100,000+ annual spend.
What is team expand?
Say cheese! This orthodontics company on Team Expand "changes lives through better smiles."
What is Align Technology?
The M in this 4-letter framework acronym stands for "Measure."
What is the TEAM Framework?
Tears of my enemies.
Who is Alex Gershon?
Target - Who are we targeting? (Audience)
Engage - How will we reach and engage them? (Acquisition and Product Campaigns)
Activate - How will we get them to be sales-ready? (Product Adoption, Marketing Messaging)
Measure How we will know that we’re successful? (Metrics, Goals, and Data)
What is the team framework?
Increase engagement and revenue from our most active retail ABM target accounts enough for a Sales call and enterprise spend.
What is team treasure map?
Keep a close eye on this construction machinery and equipment company — they might be turning into a butterfly soon.
What is Caterpillar?
This New York Times best-selling author, entrepreneur, and speaker said this on Episode 316 of the FlipMyFunnel podcast: "It's very easy for us to think we live in this mass-market world, but we don't. We live in a micro-market world."
Who is Seth Godin?
Brownies All Day Kids.
Who is Baeleigh Patten?
The name of the book we asked you all to read and was eligible for reimbursement.
What is ABM IS B2B? or What is ABM Is B2B.: Why B2B Marketing and Sales Is Broken and How to Fix It.
Acquire new users from within our ABM target accounts with little-to-no awareness of Poll Everywhere
What is team base camp?
Order your pet some fancy, new treats from this Base Camp online retailer.
What is Chewy?
Unlike with traditional lead funnels, the close alignment between these two key teams allows for more personalized approaches to target accounts.
What are marketing and sales?
All desserts no condiments.
Who is Dan Petito?