Demographics
Age, gender, income, and education level are all part of this target type.
What is demographic targeting?
This type of segmentation is based on personality, values, and lifestyle.
What is psychographic targeting?
Marketing based on location, such as city or climate, is known as this.
What is geographic targeting?
Segmenting based on how customers interact with products or services.
What is behavioral segmentation?
The process of dividing a broad audience into smaller groups with common traits.
What is market segmentation?
A diaper company targets new parents in their 20s and 30s. This is based on what demographic factor?
What is age (or life stage) targeting?
A yoga brand markets to customers who value mindfulness and wellness. What psychographic trait are they using?
What is lifestyle?
A snow shovel company markets mostly in northern states. What type of geographic factor is this?
What is climate?
A company offering loyalty rewards to repeat customers is targeting based on what behavior?
What is purchase behavior or brand loyalty?
These are the four most common types of segmentation.
What are demographic, psychographic, geographic, and behavioral?
A luxury watch brand markets to high-income males over 40. What two demographics are they targeting?
What are income and gender?
A sportswear brand targets competitive, thrill-seeking consumers. What are they appealing to?
What is personality type?
Selling cowboy boots mainly in Texas and New Mexico is an example of this.
What is regional targeting?
Customers who only buy products during big sales events like Black Friday. What behavior is this?
What is occasion-based buying?
A specific group of people a business aims to reach with its products.
What is a target market?
Targeting college students with low-cost meal plans is an example of targeting based on what demographic factor?
What is education level or student status?
This method helps marketers understand the "why" behind a customer's behavior.
What is psychographics?
A surfboard company sells primarily in coastal areas. This is targeting based on what?
What is proximity to the coast or location?
Offering a free trial to new users is targeting based on what behavioral segment?
What is user status (e.g., new user)?
A brand creating a different message for each segment. This is called:
What is differentiated marketing?
This demographic trait often determines purchasing power and lifestyle habits.
What is income level?
Environmental concerns, religious beliefs, and social values fall under this type of segmentation.
What is values-based or psychographic?
Geotargeting online ads to people within a 10-mile radius is called this.
What is local targeting or geofencing?
A smartphone brand releasing a premium version for tech enthusiasts. What behavior are they targeting?
What is usage rate or benefit sought?
When a company focuses all efforts on one very specific segment.
What is niche marketing?