Show:
Targeted Advertising
How it Works
Link to E- Marketing
Data Based Questions
Definitions
100
what does target advertising eliminate?
wasted advertising
100
does the website target an individual or the website
individual
100
From a customer standpoint, is targeted advertising being viewed a positive or negative?
positive
100
First place most emails are opened
mobile devices
100
Ads are served up based on the interests of the website visitor
Behavioral Targeting
200
targeted advertising looks at what 3 variables?
demographic firmographic behavioral
200
can targeted advertising only be used on social media?
no
200
How is targeted advertising moving from an online medium to others?
switching over to television
200
% of people that read ads on a mobile device?
81%
200
Ads are served up deliberately on sites and pages containing content that is relevant to the advertised products or services
contextual targeting
300
Using a search word as the basis for implied interest is an example of what?
Firmographic
300
what is the example of the website that stores targeted advertising data given during this presentation
doubleclick.net
300
How does targeted advertising allow customers to better reach customers
market and media fragmentation
300
% of Social media use growth since 2006
365
300
Ads to groups of people who are most likely to be interested in the products or services the advertiser is selling
audience targeting
400
when ads are placed in a certain way to reach consumers through various traits
targeted advertising
400
the downloaded files containing data for targeted advertising are called what?
cookies
400
What are three e-marketing benefits associated with targeted advertising? (Online)
technology lowers cost of marketing, providing measurable results, and global reach
400
% of online shoppers beginning with a search engine when shopping online
44%
400
Targeting content that contains specific keywords
Keyword Targeting
500
targeted advertising is used to advertise to every person, not just a specific individual.
false
500
can cookies be deleted from a users browser
yes
500
Sites like Facebook and Amazon use cookies to personalize ads or products to the consumer. What e-marketing strategy does this relate to?
online data collection
500
Name of book research was gathered from
120 Marketing Stats, Charts & Graphs
500
Targets ads to people based on demographic information such as their gender, age range, income, ethnicity, etc
Demographic Targeting