How We Began
This is our founder who started tarte in 1999
Who is Maureen Kelly
This is the #1 best-selling concealer in the US
What is Shape Tape
This ingredient is a fungus and helps hydrate, smooth, and brighten
What is Snow Mushroom
This is tarte's 501(c)(3) nonprofit organization that supports a variety of causes close to our heart
What is Heart to tarte
This tropical getaway was hosted at the former estate of late R&B singer Prince
What is Turks & Caicos
This is the product we launched with
What is the cheek stain
This line is sustainably harvested along a river in South America
What is Amazonian Clay
This ingredient is found in the sea and helps smooth and soften
What is Algae
This program works to accelerate and advance Black female-owned businesses
What is Shape Your Future
This bucket-list-destination helped us launch our Maracuja Juicy Lip Vinyl
What is Bora Bora
This is the location of our first office
What is our founder's apartment in New York
This line includes our best-selling beauty trailblazers
What is Tartelette
This hydrating berry sounds like it grows underwater, but is actually grown on land
What is seaberry
This incubation center provides entrepreneurs, creators, and artists with tools to benefit their startups
What is tarte labs
Influencers had the opportunity to go on a dessert ATV ride on middle-eastern vacay
What is Dubai
This now-obsolete department store was the first big company carry tarte products
What is Henri Bendel
This line is infused with superfruits that are hand-harvested from an all-female cooperative
What is Maracuja
This ingredient, also found in a Pina Colada, is used to nourish and enrich skin
What is coconut
This mentorship programs helps to educate beauty-loving college students
What is tartelette U
Tarte celebrated the introduction of this best-selling Maracuja oil in this US island
What is Hawaii
Our founder was pursing a PhD in this field when she decided to drop out to pursue her interest in cosmetics
What is psychology
This skincare line focuses on invigorating formulas that bring you beauty from within
Awake by tarte
This tree, with a fun-to-pronounce name, helps condition your skin
What is baobab
This program supports our educators by clearing wish lists, gifting products, and offering support
What is tarte Hearts Teachers
This bustling city is not only a #trippingwithtarte destination, but also the home to our headquarters
What is NYC