This innovation technique finds a way to convert a firm's offerings into cash
What is Profit Model?
This boy wizard and his media empire effectively use Brand Extension to reach revenues surpassing the $10b mark.
Who is Harry Potter?
What is service?
What is personalized service?
This company founded in 2005 by two Illinois alums has hosted countless culture defining viral videos.
What is YouTube?
The activities and operations that produce an enterprise's primary offerings
What is process?
This rental vehicle company available on campus uses a membership fee and metered use to remain flexible for customers.
What is Zipcar?
Logos, icons, ideas, and values are an example of this critical component of modern firms.
What is brand?
Allowing buyers to control their own experience
What is Self-Service?
This platform allows for monetary exchange between users.
What is PayPal?
This grocery store is known for its innovative, self-directed department teams
What is Whole Foods?
This famous crowd-funder relies on user-generated offerings to create projects
What is Kickstarter?
Users are able to purchase and download books in seconds on Amazon's Kindle, in an example of this type of innovation.
What is Channel or On-Demand?
Exceptional quality or efficacy
What is superior service?
This company, with the tagline "For the ones who get it done," shares its name with a campus building and a college.
What is Grainger?
This organizational model attempts to eliminate hierarchy and includes a word that could describe Illinois topography.
What is flat lattice?
Lakes, rivers, and rocky outcroppings are just a few of the things you might see in one of these Flagship Stores
What is Cabela's?
These temporary stores hope to create a brief but noteworty environment to sell their goods
What is Pop-Up Presence?
Selling something that complements your primary offering
What is Supplementary Service?
Burt B. launched this self-named frozen-treat company famous for its 31 flavors.
What is Baskin Robbins?
What is Network?
This easy to use motion-activated game device brought in $190 million in its first week, despite having hardware inferior to its competitors.
What is the Nintendo Wii?
This fun and goofy Customer Engagement technique focuses on humanizing your brand in quirky ways.
What is Whimsy and Personality?
These systems connect with others to create a holistic offering
What are service platforms?
This Illinois-created browser was the first to allow both text and images on a single page.
What is Mosaic?