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How many days of engagement data does Einstein Send Time Optimization use to determine the best send time?
90
What are the four Contact levels found in Einstein Engagement Frequency?
In the Einstein Messaging Insights Dashboard, up to how many days does Einstein use the events collected after an email send to assess whether the send is an anomaly or not?
7 days
What is the best/correct way to upload multiple Assets in the most efficient way to Einstein Content Selection?
Use a .csv file that has image URLs and Asset Names and upload this directly to ECS.
What would be the correct use case for a marketer to upload a Fallback Asset in Einstein Content Selection?
They need to have a fall back in case the subscriber doesn’t meet any of the rules so they at least have some image show up for them
A marketer wants to determine the optimal send time for a specific data extension. Which process will accomplish this?
Within the Einstein application, navigate to “Einstein Overview”, select “Preview” and choose the appropriate data extension.
A marketer has been asked to demonstrate the impact of Einstein Send Time Optimization (STO) on email engagement rates within a journey. How can this be accomplished?
Add a “Random Split” activity, splitting emails which utilize STO from those that don’t and measure the results after emails have been sent.
What are the defined engagement personas offered by Einstein Engagement Scoring?
Dormant/Winback, Window Shopper, Selective Subscriber, Loyalist.
NTO would like to use Copy Insights to determine what language subscribers are engaging with. They have 60 days worth of emails and would like a breakdown each day. How can a consultant explain this setup?
Copy Insights assesses a 90 - day rolling window of email engagement data and only updates once per week
For Einstein Messaging Insights what is the difference between Journey Insights and Batch Send Insights?
Journey Insights analyzes all email activities in a journey to find anomalies while Batch Send Insights uses a group of similar sends within the last 90 days to find anomalies.
NTO would like to test a sampling of subject lines before beginning the new campaign. What solution could be offered for them to achieve this?
Using Subject Line Tester in Einstein Copy Insights, they can test a single subject line or up to 10 subject lines with most subject lines over the last 90 days. The BU requesting the line test will need at least 10 subject lines sent out to at least 30 emails over the last 90 days in order to be effective.
NTO has just launched a new product line and wants to use an Einstein Engagement Scoring split within a Journey to properly target each engagement persona. Upon review, they have noticed that the global average thresholds for email engagement are slightly lower than their business expectations. What can be done to align their unique engagement thresholds with those of Einstein Engagement Scoring?
Set the “Custom Thresholds” within the Einstein Engagement Scoring settings.
NTO wants to run a Free Shipping campaign for customers who are infrequent engagers. They will not have dedicated tracking for this and would like a no-code solution for finding those customers who are subscribed but have low engagement. What solution could be offered to them?
Use Einstein Engagement Frequency to determine your Win-Back users and target them
Isabelle is a marketer at NTO and has set up a newsletter campaign to introduce the new Spring products, which is a journey that sends out one email per week. She has Einstein set up to track Engagement Frequency and Scoring. She sends out the first email on the journey, which includes a Frequency split based on engagement factors before the first email goes out but sees no results in the activity analytics. How would a consultant explain the solution to her?
Einstein Engagement Frequency requires 5 email sends to the subscribers before it will begin calculating engagement frequency. Because they are only sending one email per week, this campaign does not meet the required frequency for Einstein Engagement tracking.
A marketer from NTO is planning on creating an Asset Class in Einstein Content Selection for a promotion their company is doing in the fall that will begin in September and end in November. What would be a best practice when creating this Asset Class?
Make sure that the start date is September 1 and that the end date is November 30 so that the Asset Class doesn’t extend passed the promotion dates.