ACCOUNT-ABILITY
These account stakeholders can be your "best friends" or "worst enemies"
Who are influencers
When building a presentation, the course recommends doing this first rather than simply beginning with the first thing you want to say.
What is start with the end?
This company statement is described as short, inspiring, forward thinking and easy to remember.
What is a company vision?
This company appears in the diversification case study with the question of what to combine with their Lays ?
What is Pepsi?
This type of account is generally pleasant to deal with ,requires fewer updates , and demonstrates trust in you
What is a happy / good account
A strong presentation should tell one of these and connect with people’s emotions, rather than merely transferring information.
What is a story?
This is the statement for purpose and business values
What is a Mission?
This Japanese company is an example of diversification with business spending musical instrucments, motorcycle , marine products, robotics among others
What is Yamaha?