Movies
This 1994 Quentin Tarantino film made box office history by becoming the first independent film to gross over $100 million in North America.
What is Pulp Fiction?
This personal care giant is the world's largest consumer packaged goods company by net sales, owning Tide, Gillette, and Crest.
What is Procter & Gamble (P&G)?
This e-commerce giant was the primary pioneer of retail media, generating billions from "sponsored products" in its search results.
What is Amazon?
This viral 2023 summer box-office phenomenon saw millions of theatergoers creating double-feature costumes for two drastically different blockbusters.
What is Barbenheimer?
While Energizer owns the mascot in North America, this competitor battery brand actually created the original pink drum-beating bunny in 1973 and still uses it everywhere else globally.
What is Duracell?
This 1974 Francis Ford Coppola film was the first sequel in cinema history to win the Academy Award for Best Picture.
What is The Godfather Part II?
This French multinational CPG company is the global leader in fresh dairy and plant-based products, owning household brands like Activia, Oikos, Silk, and Evian water.
Answer: What is Danone?
Unlike traditional digital ad networks relying on third-party tracking, RMNs derive their core value from this specific type of shopper data collected directly through POS transactions and loyalty programs.
What is First-Party Data (1PD)?
This 2021 South Korean survival drama series broke viewing records to become Netflix's most-watched series of all time within its first month.
What is Squid Game?
This monocle-wearing, top-hat-sporting legume represented the Planters brand for over a century before being briefly "killed off" in a 2020 Super Bowl ad.
Who is Mr. Peanut?
Alfred Hitchcock's 1960 classic Psycho shocked audiences for many reasons, including being the first mainstream American movie to show this everyday household object flushing on screen.
What is a toilet?
This British CPG giant—owner of household brands like Lysol, Dettol, Durex, and Enfamil—officially dropped "Benckiser" from its corporate name in 2021.
What is Reckitt?
Networks like Walmart Connect and Dollar General Media Network are heavily investing in this physical channel, introducing dynamic digital endcaps, smart cooler doors, and in-store audio ads.
What is In-Store Retail Media (or In-Store Digital Media)?
At age 39, this singer-songwriter became the youngest person in history to achieve EGOT status (winning an Emmy, Grammy, Oscar, and Tony).
Who is John Legend?
This animated reptile with a polite Cockney accent has been reminding drivers they could save 15% or more on car insurance since 1999.
What is the Geico Gecko?
Only three movies in history have won the "Big Five" Academy Awards (Picture, Director, Actor, Actress, Screenplay): It Happened One Night, The Silence of the Lambs, and this 1975 Jack Nicholson classic.
What is One Flew Over the Cuckoo's Nest?
The acronym DSD refers to a logistics model where CPG manufacturers bypass a retailer's centralized distribution centers to ship goods directly to store doors. What does DSD stand for?
What is Direct Store Delivery?
These privacy-centric software environments allow RMNs and CPG advertisers to match shopper dataset inputs securely without exposing sensitive customer PII (Personally Identifiable Information).
What are Data Clean Rooms?
At the 89th Academy Awards in 2017, this film was correctly awarded Best Picture after La La Land was mistakenly announced first due to an envelope mix-up.
Who is Moonlight?
The iconic arcade mouse host Chuck E. Cheese has a full formal name; the middle initial "E" officially stands for this word.
What is Entertainment?
Tied at 11 nominations each, The Turning Point (1977) and this 1985 Steven Spielberg drama hold the Oscar record for the most nominations without a single win.
What is The Color Purple?
In 2015, private equity firm 3G Capital and Warren Buffett’s Berkshire Hathaway orchestrated the mega-merger of these two historic food giants in a deal worth over $40 billion.
What are Kraft and Heinz (Kraft Heinz)?
Retail media is widely referred to by industry experts as the "Third Wave" of digital advertising. What were the first two waves?
What are Search and Social? (Search = 1st wave, Social = 2nd wave)
As of 2024, this synth-pop track by The Weeknd holds the title of the single most-streamed song on Spotify of all time.
What is "Blinding Lights"?
Though universally known by his product-based moniker in the US, this tire company mascot's original French name translates to "Bibendum".
What is the Michelin Man?