1
What is the maximum size limit that an asset can be when uploaded manually?
1 mb
True or False: Einstein STO works with both transactional and commercial emails.
False. (STO only applies to commercial emails)
A marketer at NTO wants to apply Einstein Copy Insights to subject lines in Spanish. Where could they go to configure that?
They can’t do that because Insights are available for English subject lines only
True or false: Commercial and Transactional emails are analyzed by Einstein Engagement Frequency but test sends are not.
False - Commercial only
Where do EMI’s notification badges appear?
Notification badges appear with the Einstein icon located in the SFMC page banner:
What happens when Einstein Send Time Optimization doesn’t have enough data to create a model for a contact?
The contact receives messages according to a generalized model (Enterprise Unit Data Quality)
What is the weather service that provides ECS’s weather-based content?
Accuweather
ECI bases its insights off of __ days of rolling data?
90
Describe typical engagement behavior of a subscriber with a window shopper scoring persona.
Window Shoppers = Subscribers with high open and low click engagement.
How often does EMI evaluate journey sends/batch sends?
Once a day
A marketer at NTO wants to prevent customers from seeing any image using the same assigned Asset Attribute for a single message. What rule can be applied to this scenario?
Variety Rule
A client has come to you and stated that they are not getting copy insight suggestions. As a marketing administrator, what are common problems that might cause this issue?
Not enough subject lines with enough deliveries within the time frame (or something to that extent), Not activated or only sends transactional sends.
Out of the three frequency scores, to which score would a marketer want to increase send rates?
UnderSaturated
What are the top 3 engagement rates that Einstein monitors?
Opens, clicks, unsubscribes
Can a marketing Admin see the Business Unit Data Quality in the Einstein STO dashboard?
No