Industry Vocab
Client Success
Random Trivia
Rhymes with Corona or Covid
100

Another word for "acquisition"

What is Prospecting, Lead Gen also accepatable

100

Client Success team member who has been with Merkle the longest.

Who is Lori Gorden? 

Rebecca Gorden was 5 years old when Lori started with Merkle.

100

Major city in the South East U.S originally called Terminus in 1837 (hint: Several nonprofits HQ are located here).

What is Atlanta?
The history of Atlanta dates back to 1836, when Georgia decided to build a railroad to the U.S. Midwest and a location was chosen to be the line's terminus. The stake marking the founding of "Terminus" was driven into the ground in 1837 (called the Zero Mile Post). 

100

City in Florida

Hint: Famous Car Race 

What is Daytona?

200

Industry term for event based fundraising

What is Peer to Peer (P2P)

200

Monroe Dunaway Anderson

Who is MD Anderson named for?

The cancer center is named after Monroe Dunaway Anderson, a banker and cotton trader from Jackson, Tennessee. He was a member of a business partnership with his brother-in-law Will Clayton. Their company became the largest cotton company in the world. Anderson feared that in the event of one of the partners' deaths, the company would lose a large amount of money to estate tax and be forced to dissolve. To avoid this, Anderson created the MD Anderson Foundation with an initial sum of $300,000. In 1939 after Anderson's death, the foundation received $19 million (about $348 million today).

200

The highest point in the United States

What is Denali?
The tallest mountain is measured from base to summit. Using that measurement, Denali is taller than Mount Everest. Denali rises about 18,000 feet (5,500 meters) from its base, which is a greater vertical rise than Everest's 12,000-foot rise (3,700 meters) from its base at 17,000 feet (5,200 meters).

200

Song by the Knack . Hint:  M-m-m-my

What is M-m-m-my Sharona

300

Another term for Cost Per Dollar Raised (CPDR)

What tis Cost To Raise a Dollar (CTRAD or CTRA$)

300
The acronym LOE stands for this term.

What is level of effort?

300

A sphygmomanometer is used to measure this human vital sign.

What is blood pressure?

300

Painting by Leonardo DaVinci

Mona Lisa

400
Term for donors who give between $5-10K 

What is Mid-Level?

400

Christy McWillams, Bela Mistry, Sudeshna 

Team members nominated for 2019 Merkle Excellence awards

400

National Animal of Scotland

What is the Unicorn?

400

Another word for drunk

What is loaded?

500

The 2 companies considered the "Duopoly" in digital marketing

Who are Google and Facebook

Google owns YouTube |  Facebook owns Instagram

Facebook and Google Combined own 59.3% of the digital advertising market share. Amazon has 8.8%. 

Google owns YouTube
Facebook owns Instagram

Facebook and Google Combined own 59.3% of the digital advertising market share. Amazon has 8.8%

Only 31.9% is left for all other digital ad platforms

Only 31.9% is left for all other digital ad platforms

500

#1 Nonprofit Charity on the Forbes 100 Nonprofit list 

Who are the United Way

500

The most common letter in the English Alphabet 

What is the letter E? "E" is used in 11% of all English words.
500

Famous poet

Who was Ovid?