ROI
The CEO of ROI
Timothy Seward
Smart Bidding uses what to optimize for conversions or conversion value?
What is machine learning
Recommended combination of ads per ad group
What are 2 ETAs, 1 RSA
The formula for ROI
What is (revenue-cost)/cost
The practice of reaching out on the Display Network for new customers
What is prospecting
Name one of ROI's two primary brand approved fonts
What are: Lato, PT Sans
What are the two SMART campaign options
What are Smart Shopping & Smart Display
Name 7 of the 10 ad types (non-video formats)
What are: Shopping Ad, Showcase Shopping ad, Expanded Text ad, RSA, RDA, DSA, image ads, call only ads, gmail ads, app ads
The minimum $/hour amount needed to profitably bill clients
What is $250
The two things you need from your clients for RDAs
What are product images and a logo
ROI's Core Values
What are Be the Good, Embody a Growth Mindset, Put Others First, & Relentlessly Pursue Excellence.
The Google Ads Smart Bidding strategy that sets bids to help get as many conversions as possible at or below the target cost-per-action
The ad type used to capture broad Shopping traffic
What is Showcase Shopping
The Head of Paid Search
Matt Siesing
What are two ways to optimize creative for mobile?
What is: bright colors, large fonts, simple messaging
How Old is ROI
What is 17 years
Google Ads Smart Bidding strategy that helps you get more conversion value or revenue at the target return
How many headlines and descriptions do RSAs accept
What are 15 headlines and 4 descriptions.
Name 5 ROI Google/Microsoft Rep Partners (with at least two of each)
Who are Neni, Dan, Rachel, Eitan, Bailey, Katie, Jeff, Tabin, Amy
Name 3 out of 5 video ad formats.
What are: in-stream ads, video discovery ads, outstream ads, non-skippable in-stream ads, bumper ads
ROI's Company Vision
What is to be the best in the world at growing the most recognized brands online?
automatically sets bids to help get the most conversions for your campaign while spending your budget
What is Max Conversions
The symbol needed to escape special characters in Ad Customizers
What is the "/"
Client Services Vision Statement
What is: To be the preferred partner in our clients’ digital marketing journey to fuel their growth and achieve their goals.
The new YouTube Tool that allows you to find derivative audiences for your target market
Find My Audience