Advertising
The News Chronicle Retail Display PCI rate
What is $8.75
The oldest paper in the catalog for this office
What is the Valley Times Star
The consistent space between columns and articles.
What is the gutter
The single copy price of the Valley Times Star
What is $1
The top advertiser for the month of February for this office
Who is Baldini Communications
The minimum number of calls a sales rep should make daily to improve their results.
What is 15.
The News Chronicle was the combination of these two newspapers.
What is the Shippensburg News and the Shippensburg Chronicle
Jargon for a smaller sub heading that gives more insight to the topic of the article
What is a deck
The total monthly circulation of the Chambersburg Chronicle
What is 6k
These clients account for approx 10% of all ad revenue
Who are insert vendors
The piece of art you make ahead of time for prospects when pitching.
What is Spec Ad
The year that Sample News Group acquired the SNC and the VTS.
The name of the paper on the front page at the top
What is the flag
The combined circulation/press run of the Valley Times Star & the News Chronicle
What is 1500 (800 + 700)
The best way to combat objections from a client.
The Weekend Edition Retail Display Color Rate
What is $15.01
He bought and merged the two papers in 1927
Who is Ralph T. Wolfrom
This explains periodical information related to the newspaper, publishing dates, roles and contact information
What is a masthead
What is $127
This store was featured in the Chambersburg Chronicle Feb 13 and has been in business since 1877
What is Ludwig's Jewelers
The ideal blend of standing ads and promotional sales in percentage.
What is 60% + 40%
This paper was established by J. M. Miller and John C. Wagner as a non-partisan publication in 1858
What is Star of the Valley
The real name of text describing a photo.
What is a cutline
The report vendors and large advertisers wish to see before deciding to do business
Zip code break down
The 5 P's we should live by and use on all clients. Was in morning emails multiple times.
What is Positive persistence produces positive profits!