HSSL & Biology
What is Pearson's #1 Psychology title?
Ciccarelli and White, 6e
What will you know/show to roll MyLab IT users to 2019? (name 2)
critical thinking badge, integrated grader projects (covering multiple applications), learning aids within grader reports, prebuilt modules, improved mac compatibility
What MyLab Econ features would you show if your instructor was interested in keeping their course relevant and current? (name 1)-
weekly updated micro/macro news stories with accompanying exercises, real time data exercises that use up to the minute macro data from FRED
Explain the difference between revisions and digital updates?
Revisions are updates to print + digital models (70% of PP2020) and digital updates are updates to digital models only (30% of front list)
How will our customers know when new Digital Updates become available?
Customer will learn about new updates in 3 ways: from a Pearson contact (sales and/or customer success), from direct-to-customer marketing efforts, and within the products themselves (details to be provided). Each of these will be critical to building awareness, and future communications will provide further detail on how each will be informed/enabled.
How can we overcome OER in Psychology?
Vetted content, from subject matter experts. Authors that come from prestigious teaching and research backgrounds
How can I identify what is updated in Digital Updates?
In 1CRM, product info in Description and Features for new titles will indicate what’s new (i.e.- MyLab Revision). On Pearson.com, Marketing copy in Overview and Features tab will outline the changes.
Name 3 ways Pearson wins against SimNet with MyLab IT?
-SimNet's simulations lack authenticity
-No learning aids in grader assignments
-Lacks seamless experience for applications + concepts
What will you know/show to roll MyLat IT users to 2019?
-Critical thinking badge
-New integrated grader projects, covers multiple applications
-Learning aids within grader reports, video and text
-Prebuilt modules
-Improved Mac Compatibility
Who is Pearson's #1 competitor in the Economic's market?
Cengage, Mankiw POE with Mindtap/Aplia
Tell the Campbell story?
Most widely used program for Gen Biology since 1987. -
-trusted and accurate content, strong art program, innovation, never settling, always looking to improve and innovate
Name the key revision in the sciences for this selling year which includes key updates to Mastering and a new print edition.
Campbell 12e
Will we still offer combo cards?
Pearson will be expanding Combo Card offers for Fall 2020. All Product Plan 2020 titles with a print offer will now have a Combo Card option in addition to already existing HSS and B&E Combo Cards. New Combo Cards will work the same ways as existing Combo Cards.
What can you tell me about Pearson's accounting author team, Miller-Nobles?
-Designed to help today's learner succeed
-Teachers first
-Teach critical foundation topics, class tested to improve results
What MyLab Marketing features would you know/show instructors?
-Mini Sims, real world decisions around bus challenge
-Team Mini Sims, practice working in teams
-Video Library, robust with related assessments
-Personal Inventory Assessments
What would you show a chemistry instructor who shares that his students struggle with math and chemistry skills and explain what it is?
Chemistry Primer- a tutorial series built within the Mastering program to help students struggling with math and chemistry skills. It can be used as a boot-camp style module or just-in-time remediation before each chapter.
What is our print strategy for product plan 2020?
1) All full print revisions for 2020 will be rental editions 2) No value-packs with rental editions 3) In-app print offer available as a student choice
Will digital content and print content always stay different in future product versions?
No, after 1+ digital updates in the relevant Pearson products, there may be a new full program revision (update type = Revision), at which time all products (Print and Digital, including 3P ebooks) will sync again.
Why should instructors adopt or roll the new edition of Miller-Nobles with MyLab Accounting?
-data analytics in accounting integrated throughout the text with assignable projects in MyLab Math
-Updated coverage of employ ability, certifications
-MyLab provides a wide variety of interactive tutorials, numerous question types, learning aids and personalized learning.
How much does PCS cost?
instant access two years, $49, access card list for 2 years, $65.33
instant access 4 years, $74. access card list for 4 years, $98.70
What do you want to show all major Biology Campbell Users? (name 2)
The eText, over 500 videos/animations, reading guide worksheets in study area, interactive visual activities, redesigned art program, animated figure walk-throughs
For Product Plan 2020, what are the 3 product models, and which should you always lead with where/when possible?
1) Premium digital products (MyLab, Mastering and Revel), 2) Standalone Pearson eText or 3P eTextbook and 3) print rental. Always lead with premium digital products when available!
Will Digital Updates mean there will be times when content will be different across products and what does that entail?
Yes, when Digital Updates release in Premium Pearson Digital Products and stand-alone Pearson eText, they become out-of-sync with the latest print edition and 3rd party eBooks. This approach means subscribers using digital products directly from Pearson get more value and the latest content. It also means we need to set expectations for our customers and offer the right support.
What is our “Digital-first” strategy in terms of product development?
In Hudson/Wisenhunt Revel what would you want to make sure to show instructors and what is it?
adaptive pathways- as students progress through the reading, adaptive pathways uses pinpoint questions to identify if a student is struggling with a concept and why. They are then presented with videos that target the misconception in the moment.