Persuasive Speech Fundamentals
The central idea statement in a persuasive speech
What is a thesis?
The persuasive appeal that relies on logical, organized arguments and credible evidence
What is logos
A fallacy that assumes something is good or correct simply because it is popular
What is bandwagon?
A pictorial representation of quantitative data using dots, lines, bars, pie slices, and the like
What is a graph?
Language that causes the recipient to smell, taste, see, hear, or feel a sensation
What is imagery?
The audience members a speaker wants to persuade who are likely to be receptive to the message
What is the target audience?
The persuasive appeal based on a speaker's credentials, character, and credibility
What is ethos?
A fallacy where a speaker introduces an irrelevant point to distract from or derail the actual argument
What is a red herring?
Drawings or sketches that outline and explain parts of an object, process, or phenomenon that cannot be readily seen
What are diagrams?
The attitude or mood of a given artifact, such as humorous, serious, or light-hearted
What is tone?
The decision to seek out messages we already agree with rather than those that challenge us
What is selective exposure?
The type of reasoning that uses specific examples or instances to supply strong evidence for a conclusion
What is inductive reasoning?
A fallacy that forces someone to choose between only two options when more actually exist
What is a false dilemma?
A graph that uses iconic symbols to dramatize differences in amounts
What is a pictograph?
Fonts such as Arial, Tahoma, and Verdana that are considered easier to read on screens than serif fonts like Times New Roman
What are sans-serif fonts?
The four types of propositions
The persuasive appeal that uses emotions like anger, love, or a desire for community to move an audience
What is pathos
An erroneous conclusion or statement resulting from poor inductive or deductive analysis
What is a logical fallacy?
Dry-erase boards, flip charts, posters, and handouts are all examples of these
What are low-tech presentation aids?
A statement or claim that cannot be argued
What is an irrefutable statement?
An imagined mental dialogue where a speaker anticipates audience questions or concerns before delivering a speech
What is mental dialogue?
A type of reasoning that assumes one thing causes another simply because they are occurring at the same time
What is sign reasoning?
A fallacy that compares two things that are not similar enough to be fairly compared
What is a false analogy?
Sensory aids like perfume samples or food tastings used to enhance a speech
What are olfactory and gustatory aids?
A persuasive technique where a speaker raises a counter-argument to their own position and then directly refutes it
What is a two-sided refutational argument?