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Audience
Strategy
Branding & PSheets
Surprise!
Sci-Fi
100
What is effective communication?
What is information clearly understood by an intended audience?
100
A strategic question begins with this word.
What is "why"?
100
This is a visual representation of a brand.
What is a logo?
100
This is the most common form of communication.
What is written communication?
100
He liked to weight lift will pillows and bemoan the worship of technology.
Who is Kuno?
200
"What are we trying to accomplish?" is the first question you ask during this process.
What is the needs analysis process?
200
"How should we do this?" is an example of this kind of question.
What is a tactical question?
200
This explains the physical attributes of the product.
What are features?
200
Two key ethical guidelines in TMC are: don't lie and don't do this.
What is steal?
200
This Asimov character reacted to glitches in technology with anger, fear, and self-doubt.
Who is Donovan?
300
In this aspect of audience analysis, you examine how users relate to and use technology.
What is use of technology?
300
In this strategic move, marketers emphasize the distinguishing features and benefits of their product.
What is differentiation?
300
These are the more abstract end-result ideals the user looks for in a product.
What are benefits?
300
According to this strategy for creativity, you should embrace the attitude that there is more than one right answer.
What is versatility?
300
She represented "average intelligence" in a famous Kurt Vonnegut story.
Who is Hazel?
400
After you identify your audience, this is your next step.
What is analyze your audience?
400
This is the phase your product sheet will be in (in the maturity cycle of a product or service).
What is the introduction phase?
400
This is your long-term goal after establishing a brand identity.
What is building brand recognition?
400
This is the first step in the creative process.
What is the recognition of a problem.
400
Exploring the treatment of robots and human-robot interaction is the focus of this field.
What is machine ethics?
500
This type of audience transmits and routes your report through an organization.
What is an immediate or nominal audience?
500
In this product phase, communication should balance ongoing awareness with an eye toward the next development in technology.
What is the maturity phase?
500
This design of a technology, like the particular curve of a laptop, help define a brand.
What is a signature or signature element?
500
This is the fifth and final step in the process of creativity.
What is selection of the best solution?
500
He coined the term "robot."
Who is Karl Capek?