Tone
This term is used to describe the tone which, as opposed to the formal, indicates a lack of seriousness and something beyond a business relationship between author and audience.
What is Informal?
Most communication within a business is conducted by this means of electronic communication.
What is Email?
Hit the copier, and make 50 of these memos to distribute to the staff, in THIS medium.
What is Print?
If I tell you my name is David, and leave it at that, you might describe my purpose as to do this.
Inform
This guy teaches tech writing at Clemson University. You know him as Mr. Measel.
David
This type of tone is generally reserved for non-business communication. It's found sometimes in electronic technical writing such as websites design and film production.
What is Funny / Humorous?
This genre of office communication often occurs in print, although it could be emailed to the office members, and is a quick, efficient way to issue updates and orders.
What is Memo?
True or False?
All technical writing occurs in print, or in electronic mail between and within business institutions.
If I tell you my favorite coffee is less acidic than your favorite coffee, and I use the respective nutrition facts to prove my argument, then you might say that the purpose of my argument is to do this.
Convince
True or False? All technical writing is boring and without expression.
False.
This term is often used to describe tone which is very seriousness, though not necessarily alarming; highly respectful, and consistent.
What is Formal?
You are required to use one of these in conjunction with many of your Clemson courses. They can be entertaining and engaging, but are often boring and dry.
What is Textbook?
Web Layout & and Video Production & Design both involve compositions in this medium.
Electronic
If I tell you that Candidate A is more appropriate for office than Candidate B, and I show you evidence to prove my argument, and I go on to insist that you must vote for Candidate A instead of Candidate B, you might say that the purpose of my argument is to do this.
Persuade
This visual impediment requires David to communicate aurally with his dog Sam, rather than visually.
Blindness
True or False? An office memo should be both entertaining (funny, humorous, engaging) and informative.
False.
Business websites, Youtube videos, and microblogs are all genres of technical writing that occur in this medium.
What is Electronic?
This term refers to writing that involve various media used in conjunction with one another to form a complex composition.
The purpose of advertisements that appeal to a person's sense of ethos or pathos, especially through humor, is to do this.
Entertain
What, and what accessories, does Hank Hill sell on King of the Hill?
What is Propane?
Especially if you work on the bottom rung of a business, all of your communications upward, to higher levels of authority in your institution, should feature this tone.
What is Formal?
True or False? The boundaries of technical writing (what documents are technical and what are not) is clearly defined.
False
True or False? Websites are a common source of multimedia compositions.
True.
In terms of our classroom vocabulary for persuasion, what first steps must be accomplished before one can be persuaded to do something?
Inform & Convince
This branch of philosophy and, more recently, sociology, informs institutional guidelines for how members of various institutions, such as technical writing or particular technical writing organizations, should conduct themselves in their career interactions.
Ethics