Persuasive Techniques 1
Uses words with positive or negative connotations to describe a product or that of the competitor
What is loaded language?
This type of persuasive technique appeals to viewers' emotions
emotional appeal
"Judge Taylor is a real idiot. Worst Judge ever! He should be fired"
What is Name Calling?
Everyone else who did well ate a healthy breakfast. You should, too!
What is bandwagon?
Uses a celebrity or famous person to endorse a product
Testimonial
Appeals to consumers' desire to be better than everyone else; the opposite of the bandwagon appeal
Snob appeal
"Remember to visit Nana in the nursing home. She's been lonely since Grandpa died."
What is emotional appeal or Pathos?
The Surgeon General's 2001 report on women and smoking found that 30% of female high school smokers continue to smoke into adulthood.
statistics or logos
Tries to connect the product to a positive word, feeling, symbol or idea
transfer
Presents the best features and omits all the negatives
Card stacking
“Four out of five dentists recommend sugarless gum for their patients who chew gum”
expert testimony
Describing something using a variety of positive words and phrases.
Glittering Generalities
This type of persuasive techniques appeals to logic or reason
Logical appeal
This type of persuasive technique uses honesty, reliability, and character to appeal to the audience
ethical appeal
"The BEST coffee, for the BEST you." - Starbucks
What is slanted words?
Using the same phrase or set of words multiple times in an advertisement
repetition
A writer oversimplifies complex issues
Tabloid Thinking
Cop pulls over speeder. Speeder replies, "why aren't you out catching drug dealers?"
What is red herring?
Uses a large negative impact in order to get the audience to agree
Shock tactics
"When are you going to stop torturing kittens?"
Hot Potato