RESOURCE REQUIREMENTS
1. Which of the following is considered a human resource in a healthcare project?
A. Glucose monitor
B. Nurse educator
C. Telemedicine platform
D. Hospital van
B. Nurse educator
1. What is the primary goal of marketing planning in healthcare?
A. To reduce patient workload
B. To manage hospital inventory
C. To define how to reach and persuade the target audience
D. To write prescriptions for medical services
C. To define how to reach and persuade the target audience
Government funding for rural health outreach programs is an example of:
A. Financial resource
B. Technological resource
C. Human resource
D. Physical resource
A. Financial resource
Which component of a marketing plan involves understanding the target audience's needs and market trends?
A. Pricing
B. Research
C. Promotion
D. Distribution
B. Research
18. Which resource type does a first aid kit fall under?
A. Financial
B. Human
C. Technological
D. Physical
D. Physical
What does "positioning" refer to in a marketing plan?
A. Deciding the physical location of service
B. Determining your delivery schedule
C. How your service is perceived and what makes it unique
D. The order in which tasks are completed
C. How your service is perceived and what makes it unique
What is the BEST classification for research articles on diabetes management?
A. Technological
B. Physical
C. Financial
D. Information
D. Information
A nurse promotes her service as “Affordable, compassionate, nurse-led care.” This is an example of:
A. Distribution
B. Promotion
C. Positioning
D. Research
C. Positioning
. A nurse developing patient handouts based on WHO guidelines is using what resource type?
A. Physical
B. Financial
C. Information
D. Technological
C. Information
What type of promotion is being used when a nurse shares weekly health tips on Facebook and TikTok?
A. Traditional media
B. Word-of-mouth
C. E-marketing
D. Print advertising
C. E-marketing