Comparing and acting
All about feelings
Numbers
Divide and conquer
Megaphone
10

Identify best practices and seek ways to improve the efficiency and effectiveness of one's own organization is the... 

Benchmarking objective

10

Focuses on gaining a deep understanding of consumer attitudes, motivations, and behaviors.

Qualitative analysis. 

10

Quantitative research focuses on measuring variables and quantifying these three elements. 

Behavoirs

Attitudes

Opinions

10

Is the process of dividing a broad market into smaller, more homogeneous groups

Segmentation.

10

Name de P´s in the marketing mix. 

Producto

Price

Placement

Promotion

20

Internal, competitive, funcional and generic are...

Bench marking types

20

Give tow examples of qualitative analysis

In-depth interviews / Focus groups / Ethnographic studies / Content analysis

20

Which are the elements in the MAG objective

Measure

Analyze

Generalize

20

People, companies, or organizations with needs and desires.

Market.

20

What does the acronym IMC stands for...

Integrated Marketing Communication. 

30

A manufacturing company that compares its logistics process with a distribution company is conducting a... 

Functional benchmarking

30

Is a visual tool to represent how consumers perceive products or brands in relation to other products or brands in the market.

Perceptual map

30

Allows the identification of unknown factors that influence consumer decisions.

Exploratory research.

30

Focus on a single segment, aiming to dominate it.

Concentrated targeting. 

30

Name three objectives a company can achieve with advertising. 

Brand awarness

Acquisition

Retention

Introduction

Differentation

40

Anual reports, industry publications, qualitative and quantitative studies are part of this step in the benchmarking analysis.

Data collection.

40

They represent different attributes or dimensions that are relevant to consumers and to the company.

Perceptual map reference axes.

40

Is the structure that defines how the research will be conducted to answer the research questions and achieve the proposed objectives.

Research design. 

40

Atributes, benefits, in relation to competitors, application, quality/price are... 

Positioning strategies. 

40

Personality, voice of the brand, values and visual style are for components of a...

Creative message. 

50

Which are the 10 steps in the bench marking industry analysis?

1. Definition of benchmarking objectives. 2. Selection of competitors and companies for benchmarking. 3. Data collection.4. Comparative analysis.5. Identification of best practices. 6. Industry context analysis.7. Gap analysis. 8. Development of action plans. 9. Implementation. 10. Monitoring.

50

This is another name for Perceptual Map

Positioning map.

50
Which are the steps in the process of quantitative research. 

Definition of the problem / Definition of objectives / Research design / Sampling.

50

It is the set of reasons that give consumers the motivation to choose your product or service over others.

Value proposition. 

50

Name the 5 elements that a promotional plan should contain

Situational analysis

STP

Objective

Message

Media, budget, control and evaluation