A
An individual who creates a new business, bearing most of the risks and enjoying most of the rewards.
Entrepreneur
Does your business incur expenditures for equipment, utilities, or inventory?
Expenses
A printing technology and business process in which merchandise (or books) are not printed until the company receives an order.
Print-On-Demand
Metadata tag that is prefaced by the hash symbol.
Hashtag
Design cues that tell users: “Stop scrolling!
Scroll Stopper
A written document that describes your business.
Business Plan
Total expenses exceed your overall revenues.
Electronically buying or selling products on online services or over the Internet.
E-Commerce
The component of marketing utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Digital Marketing
The income you get from a business activity in a given time.
Revenue
The movement of money in and out of your business.
Cash Flow
Also known as your “bottom line.", this represents total revenues less total expenses.
Net Profit
Also known as a sole tradership, individual entrepreneurship, or proprietorship, is a type of enterprise owned and run by one person and in which there is no legal distinction between the owner and the business entity.
Sole-Proprietor
An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.
Ebook
Is the supply of photographs that are often licensed for specific uses.
Stock Photos
Turning website visitors into paying customers.
Conversions
What entrepreneurs use to pay for any or all of the required expenses involved in creating a new business.
Start-Up Capital
The advertising model in which a company compensates third-party publishers to generate traffic or leads to the company's products and services.
Affiliate Marketing
An order fulfillment method that does not require a business to keep products in stock.
Dropshipping
The act or occupation of writing the text for advertising or other forms of marketing.
Copywriting
The systematic recording and reporting of business financial transactions.
Accounting
This essential business term measures how much profit you keep relative to total sales.
Profit Margin
An e-commerce business model centered around buying inventory at a discount from offline and online retailers, then reselling it online for a profit.
Retail Arbitrage
Is the process of improving the quality and quantity of website traffic to a website or a web page from search engines
SEO
An arrangement where parties, known as business partners, agree to cooperate to advance their mutual interests.
Partnership