Targeting
These targeting parameters are included with a campaign at no additional charge.
What are age, gender, and DMA?
Number of providers that we state we have.
What is 125+?
This is defined as premium longform video content that can be streamed directly to a TV set via a streaming device.
What is Connected Television (CTV)?
The OTT penetration in Austin.
What is 74%?
The two sports we can specifically target.
What are football and basketball?
We do not use one of these to source our inventory.
What is an open exchange?
An environment that controls the user's access to content and services. Hulu is an example of one of these.
What is a walled garden?
Percentage that streaming consumption has grown year over year.
What is 89%?
Our advanced collection of targeting options are referred to as these.
What are audience selects?
This is our minimum campaign length.
What is 2 weeks?
When an ad is viewed on both OTT and linear TV this goes up 135%.
What is brand favorability?
Percentage of those who stream video confirmed that they watched ad supported TV.
What is 73%?
While still narrowing your geographic footprint this type of targeting is larger than zip code targeting but costs $2 a CPM less.
What is county targeting?
Which one of these is not a current inventory partner? Roku, PGA, A&E, Hulu, or Fubo.
What is Hulu?
The minimum size of a database needed in order to retarget the same users via Premion.
What is 50,000?
6
What is the number of people cutting the cord every minute?
This is a snippet of code generated from another adserver which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server. We do accept them but they are going to cost you an additional $6 CPM.
What are 3rd party tags?
This is the first spend level where a client can begin to get a reduced CPM.
What is $50,000?
These are the 4 pillars under our "one solution every advantage" positioning.
What are partnerships, reach, quality, and integrity?
Put these providers in order from biggest to smallest based on number of monthly subscribers. Pluto, Sling, Crackle, & MLB.
What are MLB, Crackle, Pluto, & Sling?