Camera Basics
The process of removing unrealistic color casts, so that objects which appear white in person are rendered white in your photo.
What is setting white balance?
Two characters together within the same frame.
What is a Two Shot?
The process at which the art department sketches out each scene.
What is "Story Boarding"?
In this technique, advertisers use celebrities to advertise their products.
What is, Endorsement Advertising?
Here, advertisers use numbers, proofs, and real examples to show how good their product works.
What is, Facts and Statistics?
The number of individual video frames that your camera captures, per second.
What is Frame Rate?
Shows the entire body of the subject from head to toe.
What is a Full Shot?
A brief speech that outlines an idea for a product, service or project.
What is an Elevator Pitch?
This technique involves giving away samples of the product for free to the consumers.
What is, Promotional Advertising?
This type of technique involves convincing the customers to join the group of people who have bought this product and be on the winning side.
What is, Bandwagon Advertising?
A function that aids exposure by showing a striped pattern over the areas that are close to overexposure.
What is a Zebra Pattern on a Camera?
Typically shows the subject from the knees up and is also known as the 3/4 shot.
What is a Medium Shot?
Three.
How many licks does it take to get to the center of a Tootsie Roll Pop?
This technique of advertising is done with the help of two factors - needs of the consumers, and fear factor.
What is, Emotional Appeal?
The advertisers using this technique ask questions to the consumers to get a response for their products.
What is, Questioning the Customers?
The practice of changing the focus of the lens during a shot.
What is "Rack Focus"?
This type of shot can give the impression that the subject is in some way powerful, heroic or even dangerous.
What is the Up Shot?
One of the most recognized endorsements of all time.
What are Air Jordan Shoes?
This technique is used to bribe the customers with something extra if they buy the product using lines like “buy one shirt and get one free”,
What is, Bribery?
In this technique, the advertisers don’t say that they are the best from the rest, but don’t also deny.
What is, Weasel Words?
The three components that make up the exposure triangle.
What are, ISO, Shutter Speed & Aperture?
Taken from above the eye-level of the subject and can make the subject seem vulnerable or powerless.
What is the Down Shot?
The Frame Rate that television is shot and edited in.
What is 30 fps? Or 29.97fps(drop frame)
These ads show how one can support their country while they use their product or service.
What are, Patriotic Advertisements?
The advertisers using this technique show that the families or kids using their products are happy-go-lucky families.
What is, Ideal Family and Ideal Kids?