Identify and understand your customer
This type of information about your customers includes age, income and population density.
What are demographics?
A group of Tenant’s who make up the property’s occupancy.
What is the property’s Tenant Mix?
A provision in a retail lease that grants a tenant rights, such as rent reduction or lease termination, if key neighboring businesses or the overall occupancy of the shopping center falls below a specified level is an example of what?
What is Co-tenancy?
These traffic-driving retailers form the foundation of your tenant mix and help stabilize leasing.
What are anchor tenants?
These insights go beyond demographics and reveal customers’ interests, category preferences, and traffic patterns.
What are psychographics?
These retailers are usually well known, draw significant foot traffic to a center and they serve as the foundation of the center’s appeal.
What are anchor tenants?
When assessing and valuing space, the key value metric dealing with proximity to other high-traffic tenants is an example of what?
What is Adjacency?
You can use these flexible lease structures to test new concepts, fill gaps, or support local businesses.
What are short-term deals or pop-ups?
This software helps track lease expirations and monitor rent changes.
What is Lease Analytics?
Choosing retailers in merchandising whose offerings complement each other, creating a synergistic effect where one Tenant’s presence boosts the sales of others.
What are complementary tenants?
When assessing and valuing space, the key value metric dealing with products and product concepts is an example of what?
What is Use Type?
To keep momentum in your leasing lineup, you should continuously update this as leases are signed or market conditions shift.
What is the leasing/merchandising plan?
This analytics platform can show you where shoppers come from, trade area analytics, and their demographic profile.
What is Placer.ai?
A multifaceted marketing strategy in real estate that involves presenting, packaging, and promoting a property to gain brand recognition and to stay at the top of mind with customers.
What is merchandising?
Key points of distribution that garner more attention, and foot traffic, usually have this key value metric associated with the space?
What is visibility?
A smart leasing strategy balances filling gaps without falling into this trap of having too many of the same type of tenant.
What is oversaturation?