Branding
What is Product / Price / Place / Promotion.
What are the 4 P's of the Marketing Mix.
Identified through Buyer Persona & Market Segmentation.
What is Target Market
Marketing technique of creating and sharing content to attract a large audience to convert to your company.
What is Content Marketing.
A way to connect with people who previously interacted with your website or mobile app through the use of ad networks and their partner websites.
What is retargeting.
When consumers continue buying the same brand of goods rather than competing brands.
What is Brand Loyalty.
Company Name & Logo / Connects with customers emotionally and motivates buying / Design / Identify & Differentiate from the competition.
What is Branding.
Representation of your ideal customers based on data and research.
What is Buyers Persona.
What is (UGC) User Generated Content.
Common type of display ad, using imagery to attract attention with the goal of driving traffic from a host site to an advertiser's site.
What is banner ad.
Content owned and controlled by a brand, such as content posted on a blog, and website.
What is Owned Media.
When people recognize your logo, slogans, packaging, colors, and jingles rather than your name
What is Brand Recognition.
Includes Age / Gender / Income Level / Education / Race / Ethnicity.
What are Demographics in Market Segmentation.
When you leverage owned, earned and paid content into a marketing strategy.
What is Digital Marketing Trifecta.
The strategic communication process that builds positive public/market relationships.
What is Public Relations.
Is an interaction with your ad, ratings, reviews, website, store, or customer service.
What is Customer Experience or CX.
How much extra people will pay or choose based on expectations & memories over another brand.
What is Brand Value.
They are shared values / interests that are part of market segmentation.
What are Psychographics.
PPC / Branded Content / Display Ads
What are Paid Media examples.
A paid, non-personal communication usually targeting a large number of potential customers.
What is advertising.
Process of communication with customers and potential customers to inform, persuade, and remind about products, their price, and where they can be purchased.
What is Promotion.
The core benefit or solution that differentiates your product or service from the competition.
What is the Unique Value Proposition.
In market segmentation, they are shopping patterns, usage rates and benefits.
What is Behavioral Market Segmentation.
Material written about their business they didn't create or pay for.
What is earned media.
Advertising / Public Relations / Selling / Sales Promotion
What is Promotional Mix.
PPC / Branded Content / Display Ads
What is Paid Media.