What is advertising?
Advertising aims to make people feel like they don't WANT something, they .... it (What is the missing word?)
NEED
Pathos relates to someone's?
Emotions
‘The city is a dangerous place. Your house needs protection. What could happen if you don’t install a ScreenOut security system?’
This is an appeal to ?
Fear
Wacky Wally's World of Warcraft
is a literary device known as ....
Alliteration
What building blocks company placed ads near schools and playgrounds?
Lego
What is one objective of advertising?
To make people want to buy something
An advertisement that uses facts and data is an appeal to what? Pathos? Logos? Or ethos?
Logos
Travel companies love to appeal to a sense of?
Adventure
Mr Morrison is the best teacher in the school, no, the best teacher in the entire world!!
Is what type of persuasive strategy?
Hyperbole
Victoria's Secret is an underwear company that commonly uses ads appealing to people's desire to feel?
Sexy
What is a billboard?
A very large sign
Define Ethos
An appeal to credibility.
‘Australia is the best country on earth and makes the best beer; Aussies know their beer and drink only fair dinkum Aussie beer.’
What appeal is being used here?
Appeal to patriotism
Loaded language is rhetoric used to influence an audience by using words and phrases with strong connotations in order to evoke an emotional response.
What persuasive device is defined here?
Emotive language
is the phrase or sentence that attracts the readers’ attention to a product or service.
Headline
Name 5 places you will find advertising
TV, Newspaper, apps, online, social media, public transport, side of the road, shopfronts, back of cars, etc
Using a Vet to sell a product that promises to get rid of fleas would be using which type of appeal?
Ethos
‘A good mother will show her love by buying SoftasSilk talcum powder for her baby.’
What type of appeal is this?
Emotional blackmail (from the worksheet in Week 1)
We will not give in. We will not give up. We will not move aside. We are here to stay and we will not go anywhere.
What persuasive device is used here?
Repetition
Coke's ad campaign of putting names on bottles was what appealing to what concept?
Scarcity / Uniqueness
According to research how many ads are we exposed to a day on average?
Hint: the answer is 'Between .... and ....' a day.
4000 - 10,000 ads a day
An advertisement for adopting pets with a sad looking puppy in it would be an appeal using
Pathos
‘Beauty, popularity and boyfriends – all in one lipstick!’
What is being appealed to here?
Vanity
The following excerpt was found in an Australian newspaper article:
'In the UK, 75% of students do not take a mobile phone to school'
What is the persuasive strategy used here?
Comparison
What does the colour RED symbolise in the Netherlands?
Nature, government, Royalty.