Search engine
Optimization
Optimization
A low turning point or a local minimum of a business cycle The phase of the business cycle following a recession, during which an economy regains and exceeds peak employment and output levels achieved prior to downturn
Trough
When a businesses focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs; economic, environmental, and social
Sustainability
The amount by which product sales exceed the cost to the business of producing them.
Profit Margin
The basic, routine actions carried out every day at work.
Work Habits
A tax or duty to be paid on a particular class of imports or exports
Tariffs
Series of digital pages that guide a visitor through a digital sales process by presenting relevant purchasing opportunities through a concept called value laddering.
Sales Funnels
This is a detailed timeline, the budget, and the metrics to evaluate the effectiveness of a campaign.
Action Plan
An amount an advertiser pays every time someone clicks on their social ad.
Cost-Per-Click
Formal meeting between two or more people to obtain certain information.
Interview
The number of clicks divided by the number of emails successfully delivered to their intended destination (inbox).
Clicks-Per-Delivered Rate
Written guarantee issued to the purchaser of an article by its manufacturer, promising to repair or replace it if necessary within a specified period of time
Warranties
Point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands
Unique Sales Proposition
Fixed regular payment made by an employer to an employee, especially to a manual or unskilled worker
Wages
Occurs when an individual or business provides products, services, or financial support for an event.
Sponsorship
- A financial statement that summarizes the revenues, costs and expenses of a company for a given period
Profit and Loss Statement (P&L)
The practice of maintaining prices at a certain level agreed upon with competitors
Price Fixing
Minimum sales required to cover all of the expenses of organizing, promoting, and running of the event.
Break Even Point
Assortment or selection of items that a business has in stock to sell to a customer.
Inventory
Pricing strategy where a company set a high initial price for a new product then lowers the price over time
Price Skimming
Desire for something
Wants
Getting ready for the face-to face encounter (Step 1)
Pre-approach
A written guarantee, issued to the purchaser of an article by its manufacturer, promising to repair or replace it if necessary within a specified period of time
Warranties
The practice of selling the same product to different buyers at different prices to maximize profits
Price Discrimination
Sending highly targeted, highly personalized, relationship-building marketing messages via email.
Email Marketing
Structure is one that relies on managers to command and control their employees' work.; owner is typically at the top of a vertical chain of command
Vertical Organization