Week 1-2
a computer program written to perform a specific function such as illustration
what is application?
a visual tool that illustrates the basics of color
what is a color wheel
the part of a lowercase character thats falls below the baseline
what is descender?
an imaginary line on which type sits
what is baseline?
a layout device used to achieve unity -- includes columns, rows, margins and spaces that establish a framework
what is a grid?
a design that is intended to inform, persuade, provoke or motivate the audience
what is advertisment?
6 of these equal 1 inch
what is a pica
positioning of elements to left, right, center, top or bottom
what is alignment?
a mark from point a to point b; an element of design
what is line?
large dot character used as ornamental device; keyboard shortcut is option-8 (mac) alt-8 (pc)
what is a bullet
an identifying mark for a product, service or organization
what is logo?
a component of a page layout or design
what is an element?
a system of solid ink color mixing that guarantees the same color printed in Oklahoma or Uganda
what is Pantone Matching System?
what is value?
simple, rapidly drawn designs of a layout
what is a thumbnail?
the 4-color process inks used in printing
what is CMYK?
lines in the margin to indicate where the page should be trimmed
what are crop marks?
Elements arranged in a design so the viewer's eyes are led from one element to another through the design
what is flow?
a complete set of letterforms, numerals and signs in a particular face and style
what is type font?
unoccupied areas or empty space surrounding objects in a design
what is negative space?
a principle of design that some things in designing are more important than others and should be noticed first
what is emphasis?
a legal protection against unauthorized copying of creative works; this exclusive rights lasts a lifetime or 70 years after death
what is copyright?
several font designs contributing a range of style variations based up on a single typeface design
what is a type family?
elements in a design look as though they belong together; a principle of design
what is unity?
used to organize files on the computer
what is a folder?