Durable
Interactions with customers before and after a sale
Pre and post sale
Creating a certain image of a product in the minds of consumers
Positioning
Location where a customer can purchase a product
Place
Agreement to not seek employment at a competing firm
Non-compete clauses
Market with numerous well-informed buyers and sellers
Perfect Competition
Getting ready for a face-to-face encounter
Pre-approach
Tax-exempt or charitable organizations
Non-profit
Limited competition with a small number of producers or sellers
Oligopolistic
Address and resolve potential objections to make a sale
Overcome Objections
Promoting products, services, brand, or cause through out-of-home advertising
Outdoor Advertising
Market structure with a single seller and no competition
Monopoly
Exchanging information for professional or business development
Networking
Setting a low initial price to attract customers from competitors
Penetration Pricing
Uncontrollable risks
Natural Risks
Necessities or required actions
Needs
Tool used to visually display customer perceptions
Positioning Map
Amount of something produced by a person, machine, or industry
Output
Back and forth in sales process outlining requirements
Negotiation
Online or mobile payment method between account holders
Peer-to-peer
Persuading a prospect to buy through voice or face-to-face communication
Personal Selling
Legal form of business operation between two or more individuals
Partnership
Unauthorized use of a Personal Identification Number
PIN theft
Brief presentation providing an overview of a business plan
Pitch Deck
Amount left for a company after expenses, interest, and taxes
Net Profit
Agreement to remove tariff barriers between US, Canada, and Mexico
Northern Atlantic Free Trade Agreement (NAFTA)