Rhetorical Appeals
The appeal to logic and reasoning in an argument
What is Logos?
The author's choice of words.
What is (connotative) diction?
A direct comparison between two unlike things without using "like" or "as."
What is a metaphor?
Placing two contrasting ideas close together for effect.
What is juxtaposition?
The author's attitude toward the subject.
What is Tone?
The appeal to ethics and credibility
What is Ethos?
The arrangement and structure of sentences.
What is Syntax?
A figure of speech in which an object or idea is represented as a human being.
What is personification?
A question posed without expecting an answer.
What is a Rhetorical Question?
The emotion or atmosphere created in the reader.
What is Mood?/What is the Rhetorical Effect?
The appeal that targets the audience's emotions.
What is Pathos?
The repetition of a word or phrase at the beginning of success clauses.
What is Anaphora?
A statement that appears contradictory but reveals a truth.
What is a Paradox?
Repeating a structure, grammatical pattern or phrase for emphasis.
A noticeable shift in tone or topic.
What is Rhetorical Shift?
This rhetorical appeal might rely on data, statistics, or clear cause-and-effect reasoning.
What is Logos?/What is logical appeal?
Two or more clauses with repeated syntactical structure to show balance/equality.
What is parallel structure?
A reference to a person, place, or event--often historical or literary.
What is an allusion?
Telling a short personal story.
What is an Anecdote?
The author's distinctive use of language and structure.
What is Style?
The rhetorical appeal being used here:
A journalist writing about finance might state, "Having worked on Wall Street for 15 years, I know this change in the market is common."
What is Ethos?
The reversal of grammatical structures in successive phrases or clauses
What is Chiasmus?
These are some examples:
"the deep blue hues of twilight"
"the roaring thunder"
"the sweet smell of freshly baked bread"
What is Imagery?
This is an example of it:
"The mayor's corruption was evident in his actions: he hired his unqualified family members for city jobs, accepted kickbacks from developers, and misspent public funds on personal lavishness"
What is Exemplification?
FINAL JEOPARDY!
This term refers to the writer's main claim or stance, often stated clearly in the introduction.
What is a Thesis (Statement)?