A
What is a "limited menu" typically used for?
C) Quick-service operations
What are the two main functions of a menu in a restaurant operation?
B) Planning and communication
Which factor should be considered when planning a menu?
Skill of personnel
What does the "Q factor" account for in menu pricing?
The cost of items provided for free
How can a restaurant use a menu to compete with others?
By highlighting unique preparation methods
In menu design, what does "art" refer to?
B) The illustrations and borders on the menu
What is a "puzzle" in menu analysis?
B) An item that is unpopular but profitable
How does the "contribution margin method" determine menu pricing?
By calculating a dollar amount to add to each item's food cost
Which of the following is a characteristic of a "cyclical" menu?
Items are changed after a certain period
What is a primary consideration in the design phase of menu creation?
The identity and character of the operation
Which menu type lists all meals available at any time of day?
B) California
Which element is crucial in creating a restaurant's identity through a menu?
B) Menu layout
What is the primary purpose of a "du jour" menu?
To list daily specials
What is a "table d’hôte" menu known for?
Providing a single set price for multiple courses
What is one strategy to improve the popularity of a "puzzle" item?
Feature it in a more popular location
How does the "food cost percentage method" determine menu pricing?
B) By calculating a set percentage of the menu price as food cost
What does a "sales mix analysis" help managers determine?
The profitability and popularity of menu items
What visual element can influence a guest's perception of a menu?
Font choice
How can a menu create an operation's identity?
By using design elements like color and font
What is the role of a menu board?
To display menu items visibly in the dining area
What is the primary goal of menu engineering?
B) To analyze and improve menu profitability
What is the term for menu items that are only offered for a short period?
Limited time offer (LTO)
What is the advantage of a "prix fixe" menu?
It provides a bundled meal at a set price
Which menu pricing method involves setting a percentage increase?
Set percentage increase method
Why is it important to understand the expectations of the target market?
To ensure consistency and meet guest needs