Idioms: Positive
Idioms: Neutral
Idioms: Negative
Acronyms
Terms
100

Go-Getter
A) Someone who waits for instructions
B) A very motivated and proactive person
C) Someone who avoids responsibility

B) A very motivated and proactive person

100

People Person
A) Someone who prefers to work alone
B) Someone who works well with others
C) Someone who avoids meetings

B) Someone who works well with others

100

Know it All

A) Someone who asks many questions
B) Someone who acts like they know everything
C) Someone who avoids responsibility

Someone who acts like they know everything

100

B2B

Business to Business
100

Reach

Amount of customers you influence (views)

200

Man/Woman of His/Her Word
A) Someone who talks a lot
B) Someone who keeps promises
C) Someone who changes opinions often

B) Someone who keeps promises

200

Blue-Collar Worker
A) An office employee
B) A senior manager
C) A person who does manual or physical work

C) A person who does manual or physical work

200

Yes Man

A) Someone who challenges their boss
B) Someone who always agrees with their boss
C) Someone who avoids giving opinions

Someone who always agrees with their boss

200

FDA

Food and Drug Administration

200

Revenue

Total money earned from sales.

300

Cash Cow
A) A product that loses money
B) A risky new investment
C) A product or service that makes steady money

C) A product or service that makes steady money

300

White-Collar Worker
A) A factory worker
B) An office or professional employee
C) A temporary worker

B) An office or professional employee

300

Stickler for the Rules

A) Someone who ignores rules
B) Someone who follows rules very strictly
C) Someone who creates new rules

Someone who follows rules very strictly

300

ROI

Return on Investment

300

Profit

Money left after all costs are paid.

400

Angel Investor
A) A government employee
B) A wealthy person who invests in start-ups
C) A company that gives loans to employees

B) A wealthy person who invests in start-ups

400

Head Honcho
A) The newest team member
B) The person in charge
C) A project assistant

B) The person in charge

400

Pen/Pencil Pusher

A) Someone who asks many questions
B) Someone who acts like they know everything
C) A person who does boring paperwork

A person who does boring paperwork

400

UGC

User Generated Content

400

Demographic

Key information about a customer (age, income, occupation)

500

Gift of the Gab

Natural ability to speak persuasively

500

Number Cruncher

Someone who works with numbers and data

500

Armchair Critic

Someone who criticizes without helping

500

CPM

Cost Per Thousand

500

Overhead

Fixed recurring costs

600

Eagle Eyes

Very good attention to detail

600

Bigwig

A powerful or high-ranking person

600

Dead Wood / Dead Weight

Unproductive employees

600

CAC

Customer Acquisition Cost

600

Underdog

A competitor that ins unlikely or unexpected to win

700

Mover and Shaker

An influential person who makes things happen

700

Major Player

An important person or company in an industry

700

Fast Talker

A persuasive but untrustworthy speaker

700

USDA

United States Department of Agriculture

700
Saturated market

Market with too many compeitors

800

Top Dog

The most powerful or successful person/company in an organization or field

800

Poker Face

Showing no emotion under pressure

800

Cog in a Machine

A weak or failing person or organization

800

EBITDA

Earnings Before Interest Taxes Debt Amortization

800

Underserved Market

Market with too few competitors