Changes in Esthetics
What generation's desire, willingness and financial ability to lengthen youthfulness have had a huge effect on the industry
Baby boomers
What is a disease resulting from human immunodeficiency virus
Aids
What is NOT among the new business models that have emerged in the business of skin care during the past two decades
Massage parlors
What drives business
Marketing
What term refers to medicinal process of bloodletting, which was performed at baths during medieval times:
Phlebotomy
What can estheticians do if they constantly seek out education, encourage research, and take the time to root out facts:
Successfully meet challenges
What does the term "antifungal" mean
Destroying or stopping the growth of bacteria
What do you need in order to compete in the modern skin care environment
Excellent business and financial management skills
What is NOT part of the meaning of the word product as it is used in marketing:
Location of your salon
What should be calculated according to the cost associated with providing a specific service
Price
What is true of most of the spa treatments provided today
They are derivations of ancient treatments
What fluid is NOT considered contaminated and/or infectious under standard precautions
Sweat
What are crucial for obtaining loans to purchase equipment or expand your business
Financial skills
Who is involved in the mutually beneficial exchange that forms the basis of marketing
Buyer and seller
What term indicates that something is transmitted through direct blood-to-blood contact:
Bloodborne
What is NOT one of the types of bathhouses found in ancient Rome
Balnea professional
What term refers to any objects that can penetrate the skin
Sharp
Why does starting a business involve a significant degree of risk
There is no guarantee of a return on your investment
What is essential to operations and is especially important in building client confidence
Capable staff
What is an example of an indirect cost associated with performing a service
Labor
What change in bathing habits occurred as a result of the fall of the Roman empire
Public bathing was prohibited by the religious culture
What is the correct term for a plan for avoiding potential exposure and for dealing with it should exposure occur
Safety plan
What is NOT among the steps you should take prior to opening your own business
Make no promises about profits
What term refers to the public identification that a business develops through the use of factors including the company's image
Brand recognition
What part if a business plan should be written LAST
Executive