Demand/Supply
Definitions
Demand Shifters
Supply Shifters
Examples
100

Draw a DEMAND CURVE.

Draw a SUPPLY CURVE.

Demand= downward sloping line

Supply= upward sloping line

100

What is a PRICE FLOOR and where is it located?

The minimum price for a good or service

Above the equilibrium -- top of the graph

100

Explain the INCOME SHIFTER

When income increases, demand increases

When income decreases, demand decreases

100

Explain the FACTORS OF PRODUCTION SHIFTER

When the price of inputs increase, supply decreases

When the price of inputs decrease, supply increases

100

Which is an example of a NON-PRICE DETERMINANT for the supply of cell phones?

1. An increase in the cost of metals used to make cell phones.

2. Technology breaks at the HQs causing a stop of production.

3. Chinese phone makers export cell phones to the USA.

2. Technology breaks at the HQs causing a stop of production.

200

What does the LAW OF DEMAND say?

As price goes UP, demand goes DOWN

As price goes DOWN, demand goes UP

200

What is a PRICE CEILING and where is it located?

A maximum price of a good or service

Below the equilibrium -- bottom of the graph

200

Explain the SUBSTITUTE SHIFTER

When the price of the good increases, the demand for the sub. increases

When the price of the good decreases, the demand for the sub. decreases

200

Explain the PROFIT OPPORTUNITY SHIFTER

If it's more profitable to produce another good, producers switch to that good

200

Chart 1

What would happen if the price of substitute decreases?

Demand curve shifts left

300

What does the LAW OF SUPPLY say?

As price goes UP, supply goes UP

As price goes DOWN, supply goes DOWN

300

What is EQUILIBRIUM?

The point where the SUPPLY CURVE and DEMAND CURVE meet (or intersect) on the graph.

300

Explain the COMPLEMENTARY SHIFTER

When the price of the good goes UP, demand for the comp. goes down

When the price of the good goes DOWN, demand for the comp. goes UP

300
Explain the PRODUCER PRICE EXPECTATION SHIFTER

If the price is expected to increase later, supply now will decrease (but increase later when price goes up)

If the price is expected to decrease later, supply now will increase (but decrease later when price goes down)

300

Chart 2 - A price ceiling has been placed at $2

Is there a SHORTAGE OR SURPLUS?

And HOW MUCH?

SHORTAGE of 50

400

What are the DEMAND SHIFTERS?

Income, Substitutes, Complementary, Taste, Population, Expectation

400

What is a SURPLUS?

SUPPLY>DEMAND

400
Explain the TASTE SHIFTER

When a trend is in preference, demand goes UP

When a trend is NOT in preference, demand goes DOWN

400

Explain the TECHNOLOGY SHIFTER

New technology increases the supply

Broken technology/removal of technology decreases supply

400

Chart 3 - A price floor has been placed at $8

Is there a SHORTAGE OR SURPLUS?

And HOW MUCH?

SURPLUS of 70

500

What are the SUPPLY SHIFTERS?

Factors of Production, Profit Opportunity, Price Expectation, # of Sellers, Technology, Govt Regulation

500

What is a SHORTAGE?

DEMAND>SUPPLY

500

Explain the POPULATION SHIFTER

When a group of people enter or exit a market, demand goes up or down accordingly

500

Explain the GOVT REGULATION SHIFTER

Increase in govt regulation causes price to increase causing supply to decrease

Decrease in govt regulation causes price to decrease causing supply to increase

500

Chart 4

Describe the shift in demand from D1 to D2

decrease in the quantity demanded (equilibrium) because the point of intersection with the supply curve shifts to the left