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Chapter 10
Chapter 11
Chapter 14
Chapter 15
Chapter 18
100

Who broke the color barrier in professional baseball in 1974?

Jackie Robinson 

100
Who founded the first agency dedicated to representing professional athletes?

Mark H. McCormack 

100

Sport products are ancillary items such as mascot and halftime entertainment. 


TRUE or FALSE 

FALSE

100
A ______ is the focus of an organization's marketing effort. 

Target Market 

100
Total revenues minus total costs equals _________. 

Profit 

200

What rule in some professional sport places a limit on the total compensation a team can use for players' salaries?

Salary Cap
200

What was the first sport management and marketing agency?

A. the Bonham Group 

B. International Management Group 

C. ARL Properties 

D. SFX sport Group 

International Management Group 

200

____________ is an agreement between a sport organization or sport event and a business or corporate partner in which the latter pays a fee to affiliate with the sport organization. 

Sponsorship 

200
Direct and indirect _____________ groups influence our participation and purchase decisions.  

reference 

200

The economics of sport is the study of how people in the sport industry deal with ___________.

Scarcity

300

Professional sport can be traced to ancient __________. 

Greece 

300

Which of these would be classified as a specialty sport management and marketing agency?

A. Excel Sports 

B. 16W Marketing 

C. GMR Marketing 

D. Octagon 

Excel Sports 

300

What does SWOT stand for?

Strengths, Weaknesses, Opportunities and Threats. 

300

A positive level of arousal is called __________. 

Eustress 

300

The study of the behavior of individuals businesses and households is called _____________.

Microeconomics 

400

What was the second professional sport league that formed in 1917?

NHL 

400

_________ are individuals or groups responsible for controlling the flow of proposals or solicitations to the decision maker. 

Gatekeepers 

400

Players, owners, and team management are ___________ factors that affect the market climate. 

A. internal 

B. mid-level 

C. top-level 

D. external 

internal 

400

When you buy a product and then question your judgment about it, you are experiencing cognitive _____________.

Dissonance 

400

The law of ____________ states that consumers will demand less of a product as its price increases and more as its price falls. 

Demand

500

What exemption pertains to Major League Baseball (MLB) but to no other professional league?

The Sherman Antitrust Act

500

_____________ is a full- service sport management and marketing agency and was the first true global agency. 

Endeavor (formerly WME/IMG) 

500

What are the 4 elements of the marketing mix?

Product, Price, Place, Promotion 

500

Researchers have identified 3 key  motives for participating in sport. Name Them?

Achievement, Social interaction, Mastery 

500

What process helps control salaries in the NFL and the NBA?

A. Free Agency 

B. Collective bargaining 

C. Reserve clause 

D. Economic Interaction 

Collective Bargaining