The Marketing Mix
A combination of activities that represent everything a firm can do to influence demand for its good, service, or idea.
Marketing Mix or The Four Ps
A pricing objective that involves setting prices low to encourage a greater volume of purchases.
Volume Maximization
Non personal communication about goods, services, or ideas that is paid for by an identified sponsor.
advertising
Nations, Regions, States, and Neighborhoods fall under which segementation group
Geographic
It answers the question: What is my product?
Product
This pricing tactic where a firm prices products a few cents below the next dollar amount
Odd Pricing
A type of advertising that seeks to keep the product before the public in an effort to reinforce previous promotional activities
Reminder Advertising
A target strategy that involves targeting a large share of small market segment.
Niche Marketing
The amount of something — money, time, or effort — that a buyer exchanges with a seller to obtain a product.
Price
Revenue minus total costs
Profits
A type of advertising that attempts to develop initial demand or interest for a product.
Informative Advertising
Age, Gender, Income, and Family Size/Marital Status all fit under which segmentation group
Demographic
This includes advertising, sales promotion, personal selling, and public relations.
Promotion
This pricing tactic includes constantly updating prices to reflect changes in supply, demand, or market conditions.
Dynamic Marketing
A major advantage of ___ advertising is the ability to combine sight, sound, and motion to appeal to consumer senses.
A target strategy that approaches the market Place as one large segment
Undifferentiated Targeting
Distribution
This pricing tactic that involves pricing a product higher than competition to signal that is of higher quality.
Prestige Pricing
A major disadvantage of ____ is that fewer and fewer Americans use print as their primary information source.
Print Advertising
B2B stands for