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AIM
Digital Marketing
DMD
Trivia
100
We have 90% coverage of this group and 80% coverage of this group.
What is DMD's level of coverage for physicians and mid-levels?
100
This is attached to HCPs devices for tracking purposes
What is the AIM Tag?
100
Marketing collateral sequenced such that the content inspires customers to buy the product
What is a content funnel?
100
This is the primary source of DMD's revenue
What is DMD Email?
100
This Golden Globe-winning animated film celebrates a Mexican holiday and culture.
What is Coco?
200
This is the known waste factor of email lists provided by companies like SK&A.
What is 40%?
200
A .csv file automatically placed in a client's systems via secure download
What is AIM Feed?
200
The percentage of people in the audience for a marketing campaign that end up buying a product or service
What is the conversion rate?
200
The latest product offering from the AIM product line.
What is AIM Journey?
200
This well-known actress is best remembered for her role in a sci-fi classic where she plays a leader in a political rebellion.
Who is Carrie Fisher?
300
1.5 - 2% is an industry standard rate pertaining to this data source.
What is the industry standard database decay rate for email databases?
300
There are no laws governing digital activity tracking.
What are the federal laws that apply to AIM?
300
This digital marketing tool will help you evaluate what digital content moved a sales target towards becoming a paying customer.
What is the role of web analytics tools in the analysis of a content or conversion funnel?
300
DMD has been in this field for over a century.
What is the period of time DMD has helped the healthcare sector engage physicians?
300
This fuzzy children's toy was popularized by the toy's ability to babble nonsense words in response to interaction with the child.
What is a Furby?
400
This is the known waste factor of email lists provided by companies like SK&A.
What is 40%?
400
The AIM Product that enables clients to target specific audiences with specific digital media based on data passed from AIM Reader to DMD's systems.
What is AIM Target?
400
Uploading unprocessed AIM data into this industry standard digital marketing tool is a serious violation of this tool's terms of service.
What is Google Analytics?
400
Where you can find answers to many of product-related questions about AIM
What is the AIM Product Knowledge Base
400
This toy from the 1980's was a brightly colored plush toy that could be folded into a pouch on it's back.
What is a Popple?
500
The speed DMD can supply an alternate authenticated email address for an HCP is the primary address no longer works.
What is in real-time?
500
Cookies laid down by email and log in.
What is the primary mechanism Adobe Experience cloud uses for identity tracking?
500
This method of analysis helps marketers evaluate the efficacy of their creative content at driving customer behavior in digital marketing campaigns.
What is the definition of conversion rate optimization?
500
DMD supplies the data, but the clients have to draw their own insights.
What is the difference between DMD and a web analytics consulting firm?
500
This artificial language was developed as an attempt to bridge linguistic divisions among the nations of Europe.
What is Esperanto?