Business Law
What type of property is a business protecting when it registers its trademark?
A. Administrative B. Tangible C. Statutory D. Intellectual
D. Intellectual
Which of the following types of products usually require the least effort for salespeople to sell:
A. Tangible B. Expensive C. Optional D. Intangible
A. Tangible
Why is it important for hospitality and tourism businesses to be aware of, and react to, trends and changes in the marketplace?
A. To identify resources B. To increase advertising C. To hire personnel D. To remain competitive
D. To remain competitive
One reason why the planned obsolescence of certain products often is considered an ethical issue is because of the products' short life that has an effect on the A. way that customers decide to use them. B. cost of designing and developing them. C. value of training employees to sell them. D. natural resources that are needed to produce them.
D. natural resources that are needed to produce them.
Since most large, industrial goods require installation, the channel of distribution most commonly used by their producers is
A. producer to industrial distributor to user B.producer to agent to retailer C. producer to agent to industrial user D. producer to industrial user
D. producer to industrial user
When an agent legally acts in the best interests of his/her client, the agent is establishing a(n) __________ relationship. A. authoritative B. fiduciary C. principal D. legislative
B. Fiduciary
Many businesses that have a small sales staff and a limited advertising budget often consider it worthwhile to
A. develop television commercials. B. participate in trade shows. C. sponsor major sporting events. D. buy space on billboards.
B. participate in trade shows
Which of the following would be done first in an environmental scan: A. Identifying and analyzing important trends and issues B. Carrying out scanning activities C. Selecting trends and issues to act on D. Identifying participants and responsibilities
D. Identifying participants and responsibilities
The assortment of merchandise that a firm sells is called its product A. demand. B. mix. C. depth. D. classification.
B. mix.
One of the benefits of negative feedback is that it
A. keeps you from making mistakes. B tells you what you are doing right C. lets you know what is expected of you D. makes you feel good about yourself
C. lets you know what is expected of you
Brix Beauty Salon used a celebrity's name and photograph in a recent newspaper advertisement, even though the celebrity had not given Brix permission to use her name and likeness. What tort did Brix Beauty Salon commit? A. Defamation B. Wrongful interference C. Appropriation D. Conversion
C. Appropriation
Salespeople are often better able to answer customers' questions about the business's products if they regularly read
A. economic reports. B. consumer magazines. C. company promotions. D. marketing textbooks.
C. company promotions.
Maria is developing her marketing plan for her small, but growing, business. She notes that one of the advantages of her company is that her staff is highly creative and flexible; however, a primary limitation that she faces is that she does not have sufficient financial resources to expand her product line. In which component of the marketing plan would Maria place this information? A. Financial statement B. Promotional plan C. Marketing mix D. SWOT analysis
D. SWOT analysis
What can a pharmaceutical manufacturer do to help ensure that its pain reliever and allergy medications are safe for consumer use? A. Include vague product labels B. Price the products competitively C. Use protective packaging D. Display a disclaimer on the package
C. Use protective packaging
What is a type of company promotional material that can be used as a source of information for selling?
A. Newspaper advertisements B. Professional publications C.Product labels D. Trade magazines
A. Newspaper advertisements