What is the purpose of an advertisement?
To persuade, promote a product, to sell, to inform
to inform, narrate, share experiences,
What is the purpose of a blog?
To comment, share, inform, persuade, evaluate
What is the purpose of a brochure/leaflet?
to inform, educate, advertise
What is the purpose of a travel magazine article?
To inform, promote (products, people, events etc.), comment, entertain, review, criticise, advise
What do these stand for in an advert?
PCAVTEVS
Please Call Aunt Vera To Eat Vietnamese Spring Rolls
Please Call Aunt Vera To Eat Vietnamese Spring Rolls
Product Context/Culture Audience Values Text
Emotion/Mood. Visuals/Layout
Subtext
What devices would an Appeal use to engage with the audience?
ethos/pathos/logos, emotional appeal, anecdote/narration, facts & figures,
What would you consider when reviewing a cartoon:
Coral Needs Our Care and Love
Coral-Composition Needs- Narrative our-Objects/Symbols. Care – Colour/Shading and Love- Verbal irony/satire
Name some devices found in cartoons or graphic novels?
panels, visual, topical, graphic style, gutter, speech/thought bubble, splash, bleed, emanate, narration,
How does an infographic inform and appeal to its audience?
colour scheme, condensed information, subheadings, data/facts & figures/statistics, charts, symbols, graphics, exaggeration/symbolic value,
Name a text type which uses single perspective, possible subjectivity, foreground/middle ground/background, focus/blur, colour/black & white, to comment, provoke, inspire, shock, record a moment, provide evidence, entertain, criticise.
A photograph
Name 3 devices you would expect to find in a memoir?
First person narration, single perspective, anecdotes/first hand experiences, strong elements of cultural context, author = narrator = protagonist, events/experiences,
Which type of devices would you find in a magazine article?
Heading/Title, subheadings, spread or embedded photos/visual elements, possibly in columns (depends on layout of magazine), rule of thirds, isolated quotes, capitalisation of first word/line
Which devices would you expect to find in a screen play/drama
Names of characters per line, stage directions (exits, entrances, sounds, lighting, camera angles etc.), font, scene markers, header (episode, series, film)
Which devices does aforest stand for?
a alliteration. f-fact. o-opinion
r- rhetorical Q's e- emotive language
s-statistics t- rule of three
Name the 3 types of persuasive language most commonly used in speeches. Give an example of each
pathos
ethos
logos
What are the major constituents of a webpage? Explain where they are usually found?
Navigation Menu, Header, Banner, Footer, Sidebar, Call to Action Buttons, Hyperlinks, Logos, Images, Icons, Font and colour choices.
Where would you expect to find these devices?name-calling, scapegoating, subjectivity, bias, allusions, plain folks, transfer, patriotism, glittering generalities, assertion, narration/anecdote, simplification, analogy, humour, personal pronouns, emotional appeal
Speeches
February 15, 2023 What devices are being used?
©
Irony, symbols, emanate, speech bubbles, uniforms, flags, current political situation
Give 5 devices found in a blog
informal or familiar language, ads/banners, subheadings, hyperlinks, direct address, acknowledgment of reader, self-referential (expects previous knowledge), narration, comment section, title/headline, subjective, thematic topic, narrow columns, use of lists/GIFs/visuals, figurative language, links to social media
Give 5 devices found in an advert
colour scheme, slogan, testimonial, rule of thirds, weasel words, groups, ethos/pathos/logos, plain folks, signature, magic ingredient, copy, facts & figures, expert opinion, snob appeal, glittering generalities, bandwagon, card stacking, endorsement, avant garde, wit & humour, logo, rhetorical question, problem/solution, bribery, foreground/middle ground/background, direct address, anecdotal evidence
Give 5 devices found in a diary
first person, ‘Dear diary’, personal pronouns, date, narration, anecdote, informal language, stream of consciousness, daily experiences, self-referential, imagery, descriptive language, personal or reflective tone, little contextualisation
What devices are used here?
"You have stolen my dreams and my childhood with your empty words. And yet I'm one of the lucky ones. People are suffering. People are dying. Entire ecosystems are collapsing. We are in the beginning of a mass extinction, and all you can talk about is money and fairy tales of eternal economic growth. How dare you!
pronouns, repetition, alliteration, emotive words, present participle, parallelism
exclamation
Devices used here?
That is the story of this country, the story that has brought me to this stage tonight, the story of generations of people who felt the lash of bondage, the shame of servitude, the sting of segregation, but who kept on striving and hoping and doing what needed to be done so that today I wake up every morning in a house that was built by slaves. And I watch my daughters, two beautiful, intelligent, black young women playing with their dogs on the White House lawn.
anecdotal story, repetition, parallelism, emotive language , present participle more?