DEA
Girl Power
Human + Digital
Our Team
Rate Decrease
100

Monroe VPA territory leads the Enterprise in this DEA category. 

What is % of new Households (App Submitted) with NCO? 

100

In this month, we celebrate Women's History. 

What is March? 

100

Enhanced ECRM Homepage Dashboard and mobile experience for agents with a consolidated high-level view of calls, texts, opportunities, cases, and tasks at the overall office and individual team member level all in one place.

What is Office Pulse? 

100

This FIC/territory is getting it done with their new HHs: 22% have FORM and 88% have NCO. 

Who is Jennifer in Tri-Valley? 

100

CA's upcoming rate decrease effective May 8

What is 6.2%? 

200

Helps move beyond transactional interactions by making it easier to understand what matters to customers and use that context to deepen relationships. Over time, the quality of information will also help make customer conversations richer and more useful.

What is FORM? 

200

This woman was the first to serve as Vice President of the United States. 

Who is Kamala Harris? 

200

Provides a comprehensive snapshot within ECRM, combining policy details, FORM data, and propensity insights to highlight policy counts, active concerns, and tailored product recommendations —enabling faster, more informed preparation and personalized engagement

What is Household Story? 

200

This FIC leads our team with 23.5% of new HHs with FORM. 

Who is Sam in Tahoe? 

200

This tactic sends two mailers to prospects who were quoted; 3 months later. 

What is Quoted Not Written Campaign? 

300

Hawaii's specific DEA category. Thank you Darnelle & Jennifer.

What is RNA Quotes with DSS? 

300

This movie featured the story of 2 African American women mathematicians who played a pivotal role at NASA

What is Hidden Figures? 

300

Creates real-time transparency into what’s already happened to help avoid duplicated outreach and keep conversations focused and relevant. Helps reduce calls/chats for status updates and supports more informed customer support, especially in critical moments.

What is Claims Interactions/Recent Events in ECRM? 

300

This FIC leads our team with 39% of agents using GNC. 

Who is Lisa? 

300

This tactic involves identifying prospects who have defected via the R/S dashboard and following up with a mailer or phone call. 

What is Win Back? 

400

% of Agents with FORM goal 

What is 60%? 

400

This woman is the Chief Agency, Sales & Marketing Officer at State Farm 

Who is Kristyn Cook? 

400

gives offices more control and flexibility to respond. It supports easier follow-up through improved ECRM integration and reporting, and expands self-service call flow management without forms or support calls.

What is Zoom Phone? 

400

This FIC leads our team in % of agents with FORM at 71%

Who is Darnelle? 

400

Percent of customers who would switch carriers for $100 savings.

What is 69%? 

500

6 possible marketing tactics 

What are Direct Mail, ILPs, Events, ATM, Paid Search, Content Program, Customer Service Phone? 

500

This Western Market Area state was the first one to give women the right to vote in 1869.

What is Wyoming? 

500

State Farm will be enabled to explore new ways to embed generative AI and automation into agent's everyday workflows, while benefiting our customers via this collaboration company. 

What is Open AI Frontier or Open AI? 

500

FIC team ranking overall in the Enterprise across all DEA categories

What is #10? 

500

This tool/tactic involves creating an opportunity list view of sf.com, ILP or agent/team created Auto or Fire opportunities and leveraging AI to classify the temperature. 

What is Opportunity Evaluator?